Monthly Archive: September 2016

Stuart Gibson

Owning and Controlling Your Brand

Picture this. You own and control the rights to Sporting Network Pty Ltd, a fictitious leading sports cable network with a fantastic array of licensed merchandise. You are based in the U.S. Because of explosive growth in sports globally, fuelled by a competitive market in cable T.V. and on-demand viewing, you have broad opportunities to license merchandise into countries all

Oliver Herzfeld

Tackling Unlicensed Uses Of Players’ Personas In Video Games

This article originally appeared in Forbes. Written by Oliver Herzfeld, Marc Melzer and Jared Mermelstein With the academic year and new NCAA football season well underway, and the Supreme Court’s decision whether to hear the appeal in O’Bannon v. NCAA expected in late September or early October, it is an ideal time for us to look at the challenging intellectual property questions

Jessica Blue

Working with US Government to Grow the Licensing Industry

Getting the call from the International Buyer Program (IBP) administrators in Washington DC to tell me that we had been accepted into the IBP Select program was a joyous moment. It marked a three year journey of discovery for me. The IBP Program is a joint government-industry effort that brings thousands of international buyers to the U.S. for business-to-business matchmaking

Utku Tansel

Thomas the Tank Engine’s New Pals Settle as Migration Becomes a Hot Topic in Licensing

In 2016, the new film release of the well-known Thomas and Friends franchise witnessed the introduction of 14 new engines from diverse ethnic backgrounds for the first time. In attempt to expand the property’s global reach, Mattel, the world’s largest toy maker and the owner of the show through its HIT Entertainment arm, launched the brand new characters in the


The Millennial Mom

Depending on whose definition of “Millennial” you follow, I can squeak by as being a member of Gen Y. And there’s no question I am a new mother. The dark circles under my eyes and the fact that I may or not be wearing a shirt with a spit up stain on it can attest to that. When you put

Patrice Paglia

The Case for a Flattened Curve

The licensing industry loves sizzle. And who can blame us? Being at the center of a big blockbuster or part of the frenzy of a franchise that has licensees and retailers knocking down your door is exciting. I would be lying to say it isn’t, but being part of those super-sensations is not the only way to be successful and