Monthly Archive: April 2016

Nitro Circus Rides with Tech 4 Kids

Action sports brand Nitro Circus has partnered with Tech 4 Kids to develop a new range of branded ride-on toys.

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Avengers Experience Opens in Paris

Marvel has partnered with Victory Hill Exhibitions to open the Avengers S.T.A.T.I.O.N. (Scientific Training and Tactical Intelligence Operative Network) experience at the Esplanade de La Défense in Paris.

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IMG Buys Two Marketing Firms

WME/IMG has acquired the marketing agencies Fusion Marketing and IMG Live.

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WB Plans Theme Park in Abu Dhabi

Warner Bros. has partnered with Miral to create a themed destination in Abu Dhabi, United Arab Emirates.

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Thomas’ new pals arrive as migration becomes a hot topic in licensing

The upcoming film release of Thomas & Friends: The Great Race will see the introduction of 14 new engines from diverse ethnic backgrounds for the first time.

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Disney Princess and Star Wars help Hasbro to Q1 sales surge

Disney favourites Star Wars and Disney Princess have helped global toy maker Hasbro to a 16 per cent jump in its first quarter sales.

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IMG Debuts Sports Agency

IMG has unveiled the Football Greats Alliance, a new agency to manage the collective marketing and licensing rights of retired National Football League players.

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Licensing Expo Shifts 2017 Dates

UBM, organizers of Licensing Expo, the world’s largest and most influential licensing industry event, and its sponsor, the International Licensing Industry Merchandisers’ Association, jointly announce that the Expo is moving a month earlier next year–to May 2017.

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Genius Brands, Sony Launch Kids’ Music Label

Genius Brands International has teamed with Sony Music Entertainment and its Legacy Recordings label to create the new kids’ music label, Genius Brands Music.

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Hasbro, Sony Rock with Transformers

Hasbro Studios, the Los Angeles-based entertainment division of Hasbro, has partnered with Sony Music Entertainment for the release of “Transformers Roll Out,” an alt-rock tribute to Hasbro’s Transformers franchise.

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