Yearly Archive: 2015

LIMA UK Licensing Essentials Course & Spring Fling This Thursday – Last Chance to Register!

LIMA UK ANNOUNCES SPEAKER LINEUP FOR ANNUAL SPRING LICENSING ESSENTIALS COURSE LIMA will host its annual UK Licensing Essentials Course on 7th May at 54 Buckingham Gate in London. Among the hot topics to be covered during this full day of education and networking are “How to Make Licensing Work In-store” and “The Effect of Traditional vs. Digital Play Patterns

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Licensing University™ and CLS Registration Open

Licensing University™ The 2015 Licensing University™ conference program, produced by LIMA, will take place June 8-11 during Licensing Expo in Las Vegas.  The program features 21 seminars exploring a broad range of topics for industry newcomers and experienced executives alike, including retail strategies, sports, social media and more.  LIMA will also introduce a new series of 16 short, interactive roundtable discussions on hot

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2015 LIMA Licensing Awards Nominees Announced!

2015 LIMA Awards Nominees Stay tuned:  Online voting will open soon! CELEBRITY or MUSIC PROGRAM Property                                                                                                                  Owner/Agent One Direction……………………………… Modest Management/Global Merchandising Services Ltd. Scandale Paris………………………….. Halle Berry and Hop Lun (HK) Ltd./Creative Artists Agency Skinnygirl…………………………………………………………. Bethenny Frankel/Creative Artists Agency CHARACTER or TOY BRAND PROGRAM Property                                                                                                                  Owner/Agent Care Bears and Little Twin Stars……. AG Properties and Sanrio, Inc./Mindworks Entertainment Filly……………………………………………………………………………………………

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Webinar This Wednesday: How Much are Your Brand Assets/Licenses Really Worth?

Last Chance to Register! Don’t miss LIMA’s latest webinar “How Much are Your Brand Assets/Licenses Really Worth?” this Wednesday, April 29! Executives from Consor will discuss various aspects of how to value brand assets and licenses. They’ll look at the relative value to licensee and/or licensor, what can be assigned a value, and the process, using real life case studies

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Last Chance! NYC Spring Networking Event Tomorrow!

New York Spring Networking – April 28 Register Now! Join your licensing colleagues on Tuesday, April 28 from 6-8 pm for a night of spring networking in NYC, just steps away from Times Square.  Enjoy beer, wine and canapes outdoors on The Terrace at the Hyatt Times Square, located on the second floor of this chic, modern new hotel. Register

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Tribute Book Deadline Approaching!

Each June at the LIMA Licensing Excellence Awards, we honor our esteemed colleagues nominated for the Licensing Hall of Fame and thank all those who support our efforts on behalf of the Children’s Brain Tumor Foundation (CBTF). In 2015, these two focuses are more closely linked than ever, as our Hall of Fame inductee is the remarkable Cheryl Stoebenau.  As

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LIMA Japan Global Licensing Committee Workshop: Overseas Character Retail Store Management Case Study

Developing and managing a character retail overseas will be the topic of this month’s Global Licensing Committee (GLC) meeting. LIMA Japan is honoured to welcome Mr. Ichiro Ando, Chairman of Benelic Inc. and Managing Director of Benelic Co., Ltd. (Hong Kong) as its guest speaker. Benelic is a well-known and established company active in the Japanese licensed character retailing scene.

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LIMA Finalizes Ballot for Incoming Board of Directors

LIMA is pleased to announce its slate of nominees for positions on the Board of Directors of the industry’s primary global trade organization. The ballot, which was assembled by the LIMA Nominating Committee and approved by the current Board of Directors, was culled from a large number of well-qualified individuals who had expressed their interest in serving on the LIMA

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LIMA at the Digital Forefront

YouTube?  Social Media Marketing?  Streaming Video?  Mobile Content?  Emerging Platforms?  App Development?  What’s the right combination? What’s the next BIG idea in digital media?  How do you reach your target audience?  And how can the licensing industry utilize these trends and platforms effectively? LIMA continues to expand our reach in the digital space, we’re bringing our members along for the

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LIMA China to Co-Organize Seminar on Sanrio’s Hello Kitty: “Who’s 40 and Fabulous?”

LIMA China is co-organizing a free seminar “Who’s 40 and Fabulous? Sanrio’s Hello Kitty!” on March 20th with education partner HKU SPACE.   The featured speaker with be Ms. Caroline Tsang (曾瑞群女士), Chief Operating Officer, Asia, Sanrio Hong Kong Co. Ltd.  Caroline will address how Sanrio has been able to churn out successful brands like Hello Kitty amongst many others through their well-planned brand development

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