Monthly Archive: October 2015

Three Days in the Licensing Hot-House: Reflections on BLE

The mannequins have been packed away , the graphics stored and the business cards categorised – it’s a week after Brand License Europe and it is a good time to reflect on what light the show shined on the UK and European Licensing industries. My perspective is as an exhibitor and as an independent Licensing Agency. We were situated on

Tony Bugg

The Reinvention of the Wiggles

It will be 25 years in 2016 since The Wiggles began their journey of becoming a uniquely Iconic Australian brand. As we all know in the licensing business, it is a hard road to launch any brand onto the global stage. It is even more difficult to re launch an existing brand after it has experienced a shift in perception

LIMA Staff

Brand Licensing Conference Expands Licensing Route in India

Written by:  Gargi Bhardwaj The LIMA supported Brand Licensing Conference 2015 drew close to 100 licensing professionals including brand owners, licensees, consultants, legal professionals, manufacturers and retailers to Pragati Maidan on 18th October during this week’s Franchise India Expo. LIMA SVP Martin Brochstein set the tone for the forum, briefing the audience on licensing practices at the conference opening. Featured

Allison Ames

Old is the New New…Sometimes

It seems that everyone likes a good dose of ‘what’s old is new again.’ And we’re seeing nostalgia reinvention come to life in pop culture today, from media to brands to consumer products and more. Marketers are taking advantage of this trend not just to connect with Baby Boomers’ obsession with their youth but also to find an authentic way