Monthly Archive: November 2014

Brand Central to Rep Kikkoman

Soy sauce brand Kikkoman, together with its master agent Tact Communications and the Tokyo-based licensing consultancy ZenWorks, have appointed Brand Central to extend the brand into new product categories in North America.

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CBS Consumer Products Launches First I Love Lucy Online Store

CBS Consumer Products and Desilu have launched the first official I Love Lucy online store.

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Battersea and Penguin Books Launch New Festive Book Title

Animal lovers across the UK can cross another item of the Christmas list, as Battersea Dogs and Cats Home teams with Penguin Books to launch a new festive title.

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Disney Plans for Toy Story Themed Hotel in Shanghai

Disney has revealed its plans to open a Toy Story-themed hotel in Shanghai. While few details have been released about the top-secret project, the Disney Insider blog revealed some official concept art of the new building, situated over 5,500 miles across the globe.

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Hasbro Launches Toybox Initiative

Hasbro has launched Toybox Tools, a free online resource to help caregivers and educators make playtime fun for children with developmental disabilities.

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DreamWorks’ AwesomenessTV opens First Pop-Up Store

Dreamworks Animation’s YouTube network, AwesomenessTV has opened its first pop-up store featuring products inspired by its digital celebrities.

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University of Oxford Agrees Co-Branded Apparel Deal for Germany

19th November 2014 ||Oxford Limited has signed a co-brand deal with Punch GmbH to produce a range of collegiate style casual clothing for men which features both the University of Oxford and Lonsdale brands. The brand collaboration was proposed by established IBML Lonsdale licensee, Punch GmbH and brokered by Oxford’s European licensing agent, Performance Brands.  The first collection of designs

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Care Bears Expands in Argentina

American Greetings Properties and Exim Licensing have secured three new partnerships that expand the Care Bears brand presence in Argentina.

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HBO Books ‘Thrones’ Publishing Partner

HBO has announced a global partnership with Running Press for books and mini-kits inspired by the TV series “Game of Thrones.”

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WBCP Teams with Forever 21

Forever 21 and Warner Bros. Consumer Products have launched an exclusive collection of limited edition women’s, men’s and children’s apparel and accessories featuring classic Looney Tunes and Hanna-Barbera animated characters.

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