Monthly Archive: August 2014

Scholastic’s KidQ App Gives Advertisers A Spotlight

In a new promotion across digital and print platforms, Scholastic Parent & Child magazine is giving advertisers the chance to showcase their products around a single question asked daily.

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NFL Players Get Plush Treatment

The National Football League, NFL Players Inc. and licensee Bleacher Creatures have unveiled the 2014 NFL player plush collection, which includes more than 50 NFL stars.

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Withit Licensing Inks Probuoro Deal In Russia

Withit Licensing has secured two new stationery lines for its Glamour Puss and DoodleBoos brands in Russia with its partner Probuoro.

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‘Caterpillar’ Partners For Produce

Produce for Kids and its third annual Healthy Families, Helping Kids campaign announce a new partnership with the classic book The Very Hungry Caterpillar. The partnership was brokered on behalf of the World of Eric Carle by licensing agent the Joester Loria Group.

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Hot Topic Debuts Book Of Life Apparel

Hot Topic and Twentieth Century Fox Consumer Products, unveiled a limited-edition collection of fashion apparel inspired by the fantasy-adventure film The Book Of Life, which is scheduled to release on October 17.

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Hasbro Expands Film And TV Division With New Head Of Development

‘Branded play’ giant, Hasbro is expanding its film and TV division with the appointment of Josh Feldman as head of development for Hasbro Studios.

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Star Wars Licensing Activity Enters Overdrive

Disney is thrusting Star Wars into overdrive with a raft of new licensing activity, including the launch of a new game for mobile devices.

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Converse Unveils A Second Wiz Khalifa Collection

Today, Converse Inc. unveils the new Fall 2014 Wiz Khalifa sneaker collection featuring the new Converse Chuck Taylor All Star ILL. Available in two colors, the new silhouette is inspired by the artist’s rebellious individuality and fashion-forward style. This marks Wiz Khalifa’s second sneaker collaboration with Converse following the successful launch of the Fall 2013 collection.

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Worlds Apart Builds Disney Offering With Frozen Bedroom Accessories

Worlds Apart is expanding its Disney offering with a new collection of Frozen-themed bedroom accessories.

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Big Tent’s Domo Scores With New NFL Players Co-Brand Deal

Big Tent Entertainment has teamed up with NFL Players for a co-branding deal which will see its Domo character and NFL players appearing on various licensed lines.

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