Monthly Archive: May 2014

Parham Santana Secures New Licensing Agreements for PBS KIDS with Mudpuppy and Downtown Bookworks

Publishers of children’s products will create books, puzzles and craft activities

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JAKKS Pacific Partners with SKECHERS to Launch Twinkle Toes Toys and Other Products Inspired by the Global Lifestyle Footwear Brand

MALIBU, Calif.–(BUSINESS WIRE)–May 27, 2014– Leading U.S. toy manufacturer JAKKS Pacific, Inc. (Nasdaq: JAKK) announced a long-term licensing agreement with SKECHERS USA, Inc. (NYSE:SKX), a global leader in the performance and lifestyle footwear industry, to manufacture, distribute and market a line of toys and products inspired by the SKECHERS lifestyle and entertainment brand, and the Twinkle Toes children’s footwear brand.

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LMCA Engineers Licensing Relationship Between Snuggle and Air Wick

Reckitt Benckiser (RB) has launched its television ad for Snuggle – Air Wick Air Freshener. LMCA engineered the licensing relationship between The Sun Products Corp., owner of the Snuggle brand, and Reckitt Benckiser.   The Snuggle Air-Wick product has broad placement at mass merchants and food and drug retailers across the US and Canada.  Click here for a link to the tv

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Nickelodeon and KIDROBOT Partner to Create Exclusive Teenage Mutant Ninja Turtles-Themed Products

Beloved Turtles Franchise Gets KIDROBOT Transformation with Branded Keychains, Collectible Vinyl Figures, Apparel and More!

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Nickelodeon and Funko Expand Multi-Year Licensing Deal to Include Teenage Mutant Ninja Turtles

Teenage Mutant Ninja Turtles-Themed Vinyl Figures, Bobble Heads and Mini-Figures, Hit Shelves this Summer!

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Mattel Appoints Richard Dickson Chief Brands Officer

Dickson to Lead Unified Global Brand Strategy for World’s Leading Toy Maker

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Mattel Appoints Tim Kilpin Head of International Division

EL SEGUNDO, Calif.–(BUSINESS WIRE)– Mattel, Inc. (NASDAQ: MAT) announced today that company veteran Tim Kilpin has been named Executive Vice President, International, effective immediately. Kilpin will be responsible for advancing Mattel’s already strong international presence, and for leading the company’s growth in emerging markets throughout Asia, Europe and Latin America. “As our presence in markets outside the United States continues

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Licensing International Expo 2014, Booth#C131 Crown Creative

(April 20 2014) —– Crown Creative will showcase RebeccaBonbon and Sugar&Babe at Licensing International Expo 2014. Rebecca Bonbon is the canine creation of Yuko Shimizu who is the original creator of Hello Kitty. Key licensing categories signed in 2013 include beauty products, App games, backpacks, and apparel. Rebecca Bonbon will celebrate its 10th year anniversary in 2015 with a new

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TEZUKA Productions Creates Newest Anime “Robot Atom”

TEZUKA Productions, a long-standing Japanese animation studio, is striving to create a joint international work with the Nigerian TV network CHANNEL TV. TEZUKA worked on a new TV anime series called Robot Atom, and eight episodes have been aired until May 2014. In the Robot Atom series, the protagonist will not fight bad guys as “a friend of justice”, as

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Brandgenuity Brokers Boppy Agreement for Diaper Bags

GOLDEN, Colo.–(BUSINESS WIRE)– The Boppy ® Company, maker of the award-winning Boppy® Feeding and Infant Support Pillow, announced today that they have partnered with Global Design Concepts for a line of diaper bags to complement their range of fashionably smart solutions that comfort and assist moms everywhere. “We are excited to be expanding the Boppy offering into product categories that

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