Yearly Archive: 2013

REGISTER FOR THE NEXT “DAY OF LICENSING” IN COLOGNE – APRIL 16

The eleventh Day of Licensing in Germany will take place on April 16, 2013 – featuring successful topics, innovative creations and merchandising rights, along with attractive promotional and marketing campaigns. Twenty-seven high-profile licensors and agencies will share their knowledge on a wide range of topics including brands, character, TV series, feature films, VIPs, sports and much more.  Warner Bros. kicks

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Sad start to 2013 as two former BBC Licensing heads pass away

UK Licensing was still reeeling from the blow of the untimely death of Chris Protheroe, latterly CEO of CPLG, when we also heard of the decease of Roy Williams, the original head of BBC licensing in the early days of the industry. Roy, who died on the same day as Chris ( 28th December ) was a pioneer of UK

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Bettina Koeckler new SVP EMEA for Fox

Bettina has recently been based in Italy with animation house Rainbow as their SVP for global Consumer Products, but is  now set to return to London to take on the new role as SVP EMEA for Fox Consumer Products, reporting directly to FCP president, Jeffrey Godsick.

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New LIMA Webinar – January 30: Thinking Beyond the Obvious Brand Extension

LIMA’s webinar series continue on Wednesday, January 30 from 12:00-1:30pm EST with “Thinking Beyond the Obvious Brand Extension.”   Presented by Laurie Berkin of Marathon Marketing and Natalie Ross of 800 Degrees, this webinar will explore the discovery and ideation phases of brand positioning.  Learn how to chart a path to uncover a brand’s key attributes, create a methodology to determine

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Next Webinar – January 23: When Bad Stuff Happens: How To Deal with a Brand or Product Crisis

January 23 Session to Provide Advice on Steps Companies Can Take to Minimize a Crisis – and What to Do When Problems Arise

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LIMA 2013 Outlook Survey

We’ve just turned the calendar to 2013, but the licensing industry’s attention long ago turned to plans for this year and beyond.  We want to know your thoughts about how the business will do in 2013, and to help us paint an accurate picture of the issues, scope and challenges of the business for 2013 and 2014.  We plan to

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LIMA Names New Regional Representatives

Five new LIMA Members begin their terms as regional representatives this January.  The East Coast team will be Meredith Ashley, Director of Brand Development at Hearst; Joan Grasso, Vice President of Licensing – North America at Entertainment One Family; Marisa Marionakis, Manager, Soft Lines and Publishing at Cartoon Network Enterprises; and James Stocker, Vice President of Licensing at FAB/Starpoint. On

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