Yearly Archive: 2013

Maya the Bee Flies Into the UK and Lands on Tiny Pop

Studio 100, the leading global family entertainment company, continues to delight young viewers and their families worldwide and today announces that Maya the Bee, the popular CGI animation series, will launch on Tiny Pop in the UK on 6th January 2014 at 8.15am.  Maya the Bee will air every day in two primetime slots, 8.15am and 6pm where it will

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Foot Locker and NBA Launch New Expanded Multiyear Marketing Partnership

NEW YORK, Dec. 16, 2013 – The National Basketball Association (NBA) and Foot Locker today announced a new multiyear comprehensive marketing partnership that makes Foot Locker an official marketing partner of the league. As part of this partnership, Foot Locker will continue as the title partner of the Foot Locker Three-Point Contest, an event featuring the NBA’s best from long

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Nickelodeon Names Sharon Cohen Executive Vice President, Partnership Marketing

NEW YORK–Dec. 16, 2013–Nickelodeon has promoted Sharon Cohen to Executive Vice President, Partnership Marketing, Nickelodeon Group. The announcement was made today by Pam Kaufman, Chief Marketing Officer and President of Consumer Products, to whom she will continue to report. In her new role, Cohen is assuming oversight of the Events Marketing and Partnership Marketing teams, while continuing to head up

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Redan Publishing Teams Up With Sesame Street to Launch New Magazine

December 12, 2013 – Everyone’s favorite educational children’s TV show, Sesame Street, now has its very own Fun To Learn magazine!  Redan Publishing, Inc. is delighted to announce it has partnered with Sesame Workshop, the nonprofit educational organization behind Sesame Street, to launch Fun To Learn Sesame Street Magazine. Aimed at early learners, every issue will contain stories, an educational

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Coolabi Inks Deals with Blues Clothing and Brand International

Autumn/Winter 2014 will see the launch of a new Bagpuss collection thanks to a recent deal announced today by Coolabi, which will see Blues Clothing Limited manufacture Girls, Ladies and Maternity wear, Nightwear and Underwear. A Footwear deal with Brands International Group Limited has also been secured for the popular pink and white-striped pussycat. Fran Huxley, Licensing Consultant, Coolabi says,

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Nickelodeon and the United States Postal Service Team Up for “Spongebob Mailpants” Letter Writing Program

Campaign Encourages Kids to Write and Mail Letters; 30 Custom-Wrapped SpongeBob Mailboxes Placed in 13 Cities Nationwide,
as Program Rolls Out in 25,000 Post Office Locations

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U.S. Olympic Committee and Sesame Workshop join together to bring Sesame Street fun to young U.S. Olympic and Paralympic fans

Partnership aims to bring excitement of Winter Games to preschoolers and their families through educational online content, community events and apparel licensing

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Nickelodeon and Amazon.com Bring Yule Tide Greetings to Shoppers with Launch of Three Nick-Themed Boutiques

Fans Can Shop for Spectacular Gifts From Their Nickelodeon Favorites, Through Dec. 20!

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Electrolux Taps Beanstalk Exec to Head Global Brand Licensing Team

The Electrolux Group today announced the appointment of Ciarán Coyle as new Vice President and Head of Global Brand Licensing. Coyle was previously President of Europe & Asia Pacific of the Omnicom-owned global brand licensing agency Beanstalk. The Electrolux brand portfolio already ranks well inside the world’s top 20 licensors with a value of more than USD 3 billion at

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Nickelodeon Introduces "The Story of Me" Research Study, Providing Inside Look at Today's Emerging Generation of Kinds

Key Findings Include Kids Value Being “Smart” and “Funny” Above All Else; Their TV Usage is Up; and Gaming is Top Activity Across All Mobile Devices

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