Monthly Archive: February 2013

Valen Group Expands Licensing Staff

(Cincinnati, Ohio)  February 11, 2013 – The Valen Group, a leading growth strategy consulting, innovation and strategic brand licensing firm specializing in food and beverage partnerships, announces that Sean Heitkemper has joined the firm as Director of Business Development. Sean brings a wealth of experience in identifying and developing new client relationships.  His background includes over 15 years winning new

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Nigo® and Beams Launch Capsule Collection Inspired By Vintage Coca-Cola

TOKYO, February 1, 2013 – Taking inspiration from vintage Coca-Cola vendor wear, Japanese designer NIGO®, is today unveiling a new line of menswear that reinterprets iconic work wear from the early 10th century. NIGO®, a famed street culture purveyor and former A Bathing Ape creator, is launching the collection with Japan’s most iconic boutique, Beams, under his newest label, Human

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Parham Santana Reveals Best and Worst Brand Extensions of 2012

Nestlé Crunch Girl Scout Cookie Candy Bars Wins Handily in First Annual Survey Fielded in Partnership With Adweek Magazine New York, NY – February 4, 2013 – Parham Santana, The Brand Extension Agency, has teamed up with Adweek magazine to determine the Best and Worst Brand Extensions of 2012. Over 11,000 respondents participated in the first annual online poll where

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Beanstalk Brings Together Talking Friends and Paper House Productions

Talking Friends Partners with Paper House Productions Outfit7, the global entertainment company behind the popular Talking Friends apps, recently announced a partnership with Paper House Productions for a full collection of regular and 3D stickers, magnets, and wall décor. Leveraging the characters from the mobile universe, this partnership will allow fans the ability to interact with their favorite animated friends, Talking

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Monster Jam Expands Toy Category Retail Placement with Signing of New Licensees

AURORA, Ill. (February 7, 2013) – Feld Motor Sports® announced today that Advance Auto Parts Monster Jam®, the world’s largest and most popular touring monster truck property which performs in front of four million spectators annually, has signed multiple new licensees including two new toy partners.    “We are thrilled to be expanding the Monster Jam licensed merchandise program by teaming

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Marc Schneider Joins Beanstalk as Chief Financial and Operating Officer

Global Brand Licensing Agency Retains Former CFO, Global Consumer Products at Sesame Workshop to Oversee Finance and Operations

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Chewits Chews Its Way Into Brand Licensing

Leaf U.K. Announce Plans to Extend the Iconic Chewits Confectionery Brand, Represented by Leading Brand Licensing Agency Beanstalk

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Ferdinand IP LLC Joins 24IP Law Group

The 24IP Law Group is pleased to announce the firm of Ferdinand IP LLC as a new member to its ranks, operating offices in New York City and Westport, CT. Due this expansion, the 24IP Law Group enhances its capabilities in the US market, in particular in the fields of fashion, consumer products, entertainment, celebrities and media. Founding partner of

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