Yearly Archive: 2012

“Computer Games and Merchandise. Surely not.”

We have heard this statement made by many people for many years. Merchandising around “computer game” brands could surely only be for the hardcore gamer and they are all spotty teenagers who sit in dark rooms and play with their mates. They are “Pizza Geeks” who drink coke and play games all night long. Right? Wrong – that is definitely

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The Big Bridge

In retail, it can seem as though the movement from early adoption to the next big thing occurs at the speed of light. No sooner does a new product, innovation or technology hit the scene than version 2.0 is announced, beginning a quickening race to obsolescence. In many cases, however, transitions still drag on longer than anyone thought, particularly when

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Misleading Indicators

Marketing spends, store openings and headcounts were long seen as indicators of retailer and marketer health; the more they went up, the better everything was going. Now, they’ve become the next-phase targets for driving less-is-more efficiency and agility, as many of the majors claim that they can cut and convert current resources without compromising their ambitious growth plans. Revolving Doors

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Hear, Hear: What Brand Marketers Can Learn from The Voice

I’m addicted to NBC’s“The Voice.” There, I said it. But I’m not alone–the blind-judging song-fest has launched ahead of CBS’s reigning line-up of comedies by a 64 percent margin, is currently the highest-rated network show of the season and enjoys an enviable level of social-media engagement. The show’s better-than-“Idol” talent pool, genre-spanning panel of celebrity songbird coaches, and talent-before-looks hook

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Sector watch: Character licensing

Character licensing – encompassing television and movie properties, as well as other entertainment entities – is one of the highest profile areas of licensing. Indeed, it is also the largest single sector, according to LIMA’s Annual Licensing Business Survey. In 2010, this sector accounted for $2.37 billion in royalties payments to licensors, and approximately $45.9 billion in retail sales in

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New Licensing Lounge at Spring Fair provides valuable industry focus

The LIMA UK team is just back from a week at Spring Fair at the NEC, the UK’s largest consumer goods trade fair.  This is an event that we always attend as visitors. For 2012, a new Licensing Lounge was arranged for the first time, sponsored by several prominent LIMA UK members including BBC and Nickelodeon. LIMA was invited to

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Riche Niches

Just when you thought the cost of television airtime couldn’t climb any higher, thirty-second spots for last Sunday’s Super Bowl XLVI clocked in at a record average of $3.5 million. Although stratospheric, these bucks came with a huge bang, as the NFL anticipated scoring its largest television audience ever with a projected viewership of more than 111 million. While the

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Martha, Macy’s and definitions

As many of you know, I spent most of my professional life as a business reporter and editor, covering such industries as consumer electronics, retail and, oh yes, licensing. One of the things that is drummed into any reporter (or should be) is the need for clarity in all phases of the editorial process — from asking precise questions, to

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Sector watch: Sports

Sports is one of the highest-profile property types in the licensing business, and the easiest to relate to one of the primary drivers of licensing in general: EMOTION. All licensing is built on emotion, be it trust in a brand, the sense of humor associated with a character appreciation of a piece of art or design, or, in this case,

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