Monthly Archive: October 2012

Basics of Licensing Revised and Licensee Editions

Co-authored by two industry pioneers, with a combined 60-plus years of licensing experience, the Basics of Licensing book series explores all aspects of establishing and running a licensing program from the perspectives of different types of licensing professionals. Whether the reader is a licensor or a licensee, a licensing agent or a manufacturer’s rep, the novice and veteran alike will

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LIMA Webinar to Examine Fact-Based Forecasting

October 24 Session to Help Participants Project Future Needs And Integrate Soft Data for Best Results

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LIMA and GfK Team up for Exclusive Report into Digital and Gaming

40 per cent discount for LIMA members LONDON, 15 October 2012 – GfK, one of the world’s largest research companies, has unveiled an exclusive report for members of the International Licensing Industry Merchandisers’ Association (LIMA), covering the digital, durable and gaming categories. The report is available to LIMA members only and will be 40 per cent off the normal price.

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Register for the LIMA Global Networking Party at Brand Licensing Europe!

The LIMA Global Networking Party at Brand Licensing Europe 2012 is set for Wednesday, October 17! Join LIMA UK from 5:30-7:30pm at The Bentley London for an evening of activity for those keen to carry on business, or simply to unwind in a relaxed atmosphere after the second day of BLE. Please book early, as the 2011 event was a

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