Yearly Archive: 2011

Store Scores: No Longer a Numbers Game

“How many stores did we get?” That’s a question I got used to asking back in my supplier days; the answers were often thrilling because store counts escalated into the thousands for the first time in history while, at the same time, all-store buys remained the industry standard. At one point, I was managing key accounts for over 35 separate

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A few words about John Sinfield

On Thursday 24th March the funeral will take place of  UK licensing veteran John Sinfield. John died tragically earlier this month in an accident while on holiday in Barbados, a destination that he and his surviving wife, Helen Bailey, had come to know and love. Those of us who had the honour to know John have been deeply touched by

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Message from LIMA Japan

The following comes from Fumihiko “Pochi” Kusama, Managing Director of LIMA Japan, and Roger Berman, Advisor Dear fellow LIMA members and global licensing industry colleagues, At this time of writing (Saturday 19th March), just over one week has passed since the Tohoku-Pacific Ocean Earthquake struck Japan at 14:46 local time on Friday, 11 March 2011. The earthquake and tsunami that

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Retail’s Big Reveal: Transparency Transformation

Over the past couple of years, I’ve contended that transparency would be the next game-changer for retailers and brands, and the latest surge of show-and-tell schemes certainly bears that out. How is the licensing community responding? A new wave of open-door regulation in retail (both self-directed and imposed), begs licensors and licensees to incorporate regulatory accountability into their program planning,

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When sponsorship is counterproductive

I’ve often heard discussions of instances when sponsorship and licensing butted heads, but had never really been conscious of running into one as a consumer. Then came my journey to Brand Licensing Central & Eastern Europe earlier this month. I was passing through Heathrow airport, including killing some time in the still gleaming Terminal 5 that houses British Airways. I’d

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Centralized, Localized, Specialized

Over the past decade, many retailers have set their sights on centralization, aiming to speed up trend and markdown reaction, achieve greater efficiency of scale, and maintain brand and assortment consistency. Although slow to embrace the shift to centralization, J.C. Penney took the plunge in the early 2000’s, abolishing its store-level buying structure under growing pressure from highly-centralized retailers such

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7 Key Differences in Brand Licensing Practice in Asia versus the West

Corporate brand licensing has already taken off in Asia, with a number of Western brands realizing remarkable success. But in contrast to many highly acclaimed licensing deals, there are numerous spectacular failures. As a brand licensor, you need to understand some of the key differences in licensing practices in Asia versus the West, and adapt your licensing strategy accordingly.

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“Essay” Brands: Narrowing the Narrative

“Our intent is to own outright the strategic territory of ‘well,’ where health and happiness meet.” This ambitious quote may seem well-suited to a chain of clinics, or, even, to an insurance company, but, it actually came last month from Greg Wasson, CEO of Walgreen Co., when he addressed the company’s shareholders. Walgreens is in the midst of a transformation

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What’s in a Name (Change)?

This month, Dressbarn, which operates over 2,400 stores under the Dressbarn, Justice, and Maurice’s monikers, changed its name to Ascena Retail Group since, according to CEO David Jaffe, Dress Barn bas become “a fundamentally different company that extends well beyond the original Dressbarn concept and brand.” In their 2010 annual report released this month, the company stated an intention to

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Radio – someone still loves you

Well, we do at LIMA anyway. As many of you will know, I consider it a vital part of our work here at LIMA UK to get the word on licensing out to the wider business community. Although we can justifiably claim that licensing is a significant industry, we also must acknowledge that we don’t yet get to the majority

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