Monthly Archive: September 2011

Jay At Play Appoints ELA for Licensing

September 15, 2011 — With several major toy projects in various stages of development and distribution, JAY AT PLAY has appointed Dan Kletzky’s LA based Entertainment Licensing Associates (ELA), to manage all of the licensing activities for its growing portfolio of kid’s brands. First licensing project in the portfolio is HAPPY NAPPERS. Launched almost a year ago as a Direct-To-Consumer

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Grateful Dead Align with New Licensing Partners

LOS ANGELES – Grateful Dead Productions and Rhino Entertainment have aligned with several new licensing partners to create unique Dead-related products. Donni Charm Grateful Dead partnered with fashion accessory company Donni Charm. The collection will include luxurious scarves that are embellished with good luck charms and will use iconic Grateful Dead art. The line will launch in fashion boutiques and

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M!KE Licensing Announces Launch of the Laura Ashley Collection of Scotties Facial Tissue Exclusively at Target

East Rutherford, NJ September 14, 2011 – M!KE Licensing (www.mikelicensing.com), one of the nation’s leading licensing firms, announced today that Laura Ashley, the quintessential English lifestyle brand, will be launching a signature collection of Scotties Facial Tissue at Target beginning this month. New packaging has been designed with signature Laura Ashley prints, and the initial collection will be available only

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Cartoon Network Enterprises and McDonald’s® Launch First Happy Meal® featuring Ben 10 Ultimate Alien

Happy Meal Program Based on Top Boys Brand Currently Available in North American Restaurants Cartoon Network Enterprises (CNE), the licensing and merchandising arm of Cartoon Network, announced today an agreement with McDonald’s for a Ben 10 Ultimate Alien Happy Meal program that is currently available at North American restaurants. Based on the top-rated Cartoon Network original series, the Ben 10

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Lisle Appointed as Pampered Girls European Licensing Agency

Leeds UK, 6th September 2011 — Lisle International Licensing is delighted to announce their new partnership with Lifestyle Licensing International, for the representation of their lifestyle fashion brand, Pampered Girls. This new partnership will see Lisle International taking on the management of the property in a number of markets including the UK. Pampered Girls is a rapidly growing and successful

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