Yearly Archive: 2010

International business takes off at Brand Licensing Europe

Getting back last night after BLE 2010, for once I was grateful to be arriving at an empty house. With my family all away on sundry musical/business and educational missions, only my ageing cat, Alice, was around. Alice, being a typical feline, is far too wise to expend energy on conversation, so I was free to luxuriate in the realisation

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Accessorize!

Last week, I stopped into the Hot Topic store in the spanking new Santa Monica Place shopping center in Southern California and noted an interesting pattern in the adult Halloween section. Virtually all the adult costumes were private label SKUs that verge on knock-offs of licensed properties ( i.e. “Miss Wonderland” that could be seen as Alice, and “Tea Party

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Doing Business In “The New Normal”

The following also appears as a column in the Fall/Autumn issue of Total Licensing magazine, viewable at http://viewer.zmags.com/publication/d5f6ae6e ****** Years ago, I attended a business conference whose featured speaker was Alan Greenspan, best known recently as the former Chairman of the Federal Reserve Board, a key economic policy-setting part of the U.S. government. When he gave this particular speech, though,

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The Licensing Awards 2010

Thursday last saw the fifth annual Licensing Awards in London in the new format launched by the team at Max Publishing in 2006. The occasion lived up to all expectations with plenty of entertainment, from comedian Chris Addison to the plethora of special videos created by a variety of UK licensors and event sponsors. More than 1000 guests made this

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flip Comes to the UK

Eagle-eyed LIMA members will have already seen the addition to the events calendar of a flip networking evening in London during Brand License Europe 2010.

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Leveraging the emotion of the moment

All licensing is built around emotion. A brand might evoke trust, nostalgia, ruggedness or some other property. A character might play on humor, cuteness or some other feeling. Sports licensing is built on team identification, the classic logo, or maybe commemoration of an achievement.

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Is Comic-Con Too Big For Its Own Good?

Yogi Berra – the Hall of Fame baseball player perhaps better known for his alleged malaprops than for his considerable playing skills – was once quoted as having said about a restaurant: “Nobody goes there anymore. It’s always too crowded.” The irony of that remark popped into my mind over the past week whenever anybody asked me about this year’s

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A personal reflection on Lois Sloane

It says a lot about Lois Sloane that she chose to name her agency SloaneVision Unlimited. As a creative thinker and marketer, her vision wasn’t limited to replicating that which had come before, but rather moved well — to use a tired but appropriate phrase — outside the box. It was apparent by the large number of licensing people who

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A visit to India

I attended and spoke at a two-day Brand Licensing and Merchandising Show, staged earlier this month in New Delhi by License India.  Licensing is still a relatively small business in India, and this event – more workshop and seminar than show — is one of many being assembled by License India in Delhi, Mumbai and Bangalore to help build the

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TIA Asks Members To Thwart NYC Phthalate/BPA Ban

The Toy Industry Association sent an alert to its NY-based members this week, asking them to contact City Council members urging defeat of a bill that would ban the use of phthalates and BPA in toys sold in New York City. The text of the TIA alert is reproduced below: Dear New York City Toy Industry Representative: We need your

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