Utku Tansel – Strategy Analyst – Licensing

Euromonitor Bio



Utku Tansel

Utku Tansel leads Licensing at Euromonitor International. Following his Law Degree in Istanbul and MBA in London, Utku joined Euromonitor initially as a Research Analyst in 2004. Over the past 12 years, he has been responsible managing diverse research projects covering 32 countries worldwide and for the strategic development of several industry verticals. After heading syndicated Toys and Games research system for more than 5 years, in August 2015, he was appointed to his current role developing specialist in-depth Licensing knowledge and global expertise, covering a range of related industries.

Utku is responsible for managing the publication of market leading Licensing analysis on Euromonitor’s Passport system. With a solid market research background and enviable industry expertise Utku also regularly writes for external publications such as LIMA (The International Licensing Industry Merchandisers’ Association) Licensing Blog, where he is a guest author, Licensig.biz Magazine and Global Toy News focusing on most recent key trends and developments. A sought-after speaker, he also presents at world-renowned industry events including LIMA Mind Mix Executive Conference, Hong Kong Toys & Games Fair, World Congress of Play and PlayCon highlighting some of the key findings from Euromonitor International’s latest global research studies.