Licensed Program: Retailer
Cotton On KidsMulga the Artist
Creator of crazy, vibrant murals and two best-selling books, Australian artist Mulga was the perfect collaborator for Cotton On Kids’ summer launch down under! Spanning across both boys’ and girls’ swimwear, outerwear and accessories, each featured Mulga’s colourful animal creations especially designed for Cotton On Kids. In true Mulga form, a poem was penned for each character and a selection was featured on swing tickets attached to garments, which doubled as a sticker. The range also launched in Asia, UAE and South Africa, with a second drop to expand further into the US and other markets later this year.
- Etam confirmed that Wonder Woman is the best license they have ever worked on
- It was such a massive success that they decided to extend to partnership to a new collection on the DC Girls for Spring Summer 2018
- Partnered in supporting the female empowerment message
Jay JaysRick and Morty
At Christmas, Rick & Morty was Jay Jays #1, #2, #3, #4, #5, and #6, best-selling t-shirts in the entire chain nationwide. This is unheard of! 45% of men’s apparel at Jay Jays came from Rick & Morty, with the Pickle Rick tee being the bestselling men’s tee for November and December. Unheard of results for women’s tees saw 7 times the expected units sold in the first two weeks of December. This partnership between Rick & Morty and Jay Jays has produced phenomenal retail sales, huge exposure for the brand, and been a success for all parties. May it long continue!
Saks Fifth AvenueSnow White
To celebrate the 80th anniversary of Snow White and the Seven Dwarfs’ theatrical release, Disney and Saks Fifth Avenue joined forces to create a multi-level experiential program that included product, marketing, and disruptive content that generating significant sales and engagement. All Fifth Avenue-facing windows at Saks’ flagship location were focused on a single theme: telling the story of Snow White in spectacular, magical fashion, throughout the holiday season. In addition, an exclusive merchandise assortment was curated for all Saks doors. The limited Saks/Snow White doll – at a $375 SRP – sold out before the windows were actually unveiled.
Spirit HalloweenStranger Things
The key to success with the Stranger Things property is the multilayered iconic accessories that complete the story of each character. From Eleven’s athletic socks to Barb’s glasses to Joyce’s push button phone, Spirit’s team sweated those details, to accessorize with the garment-quality costumes to deliver the ultimate Halloween experience.
- Using actual imagery from the show
- Accessories sold one-to-one with costumes
- Sell-through exceeded all comparable properties
- #1 television property
- Eleven, Dustin and Barb were the break-out characters
Nickelodeon partnered with Target on PAW Patrol’s Pirate Pups exclusive program across all 1800 stores nationwide and drove $25M in PAW Patrol sales. Along with significant out of aisle placement and exclusive products in multiple categories, the program boasted many inaugural marketing elements. Pirate Pups headlined Target’s Halloween event and Nickelodeon premiered a PAW Patrol episode chainwide including several PAW Patrol giveaways, allowing kids to treat-or-treat around the store. Additionally, the Spin Master PAW Patroller came to multiple Target stores for their first-ever parking lot events. PAW Patrol sales tripled at each store during these events.
2017 saw the release of The Walt Disney Company Australia’s third consecutive collectables program, Marvel Super Discs, with Woolworths, one of Australia’s largest grocery retailers. The program was designed to target young families, drive shopper frequency & increase basket spend with the mechanics working so shoppers received one collectable disc for every $20 spent. This year’s program offered 42 collectable character discs across 7 Marvel teams. The campaign was wrapped up in a national marketing campaign with the results speaking for themselves. 900k units of merchandise sold and 108 million discs distributed to Woolworths stores across Australia.