Licensed Program: Location-Based or Experiential Initiative
Green Day Pop-UpWarner Music Artist Services / Warner Music Group
In August, fans crowded a 2 day WMG x Green Day pop-up at Oakland record store, 1-2-3-4 Go! Records with hopes to snatch limited edition merchandise before the band’s homecoming concert in Oakland. Nearly every person that made an appearance at the pop up purchased something. Over 1,000 fans drove from all over California and flew in from around the world including as far away as England, France, Germany, Spain and Italy to make it to the pop-up before any sell-outs and to experience a trip down memory lane.
Masha and the Bear on IceAnimaccord Ltd. / The Ink Group A/S
Masha and the Bear on ice is an exhilarating mixture of performance arts, including skating, dancing, acrobatics, parkour, aerial art and juggling. This is enriched by animation shown on a 130sqm LED screen – as well as pyrotechnics, fog, snow and fire. The beloved characters come to life in an icy extravaganza that appeals to everyone – regardless of age, nationality or culture. The show took two years to create, with contributions from over 100 people. The show has been performed 45 times – with over 140,000 tickets sold – and 28 more performances are planned for 2018/2019.
National Geographic EncounterNational Geographic
National Geographic Encounter is a ground-breaking immersive entertainment experience that uses cutting-edge technology to transport guests into the world of National Geographic like never before. Through innovative storytelling, Encounter’s stunning photo-realistic animation gives you access to rarely witnessed moments in nature, and promotes National Geographic’s belief in science, education and storytelling to change the world through educational programs, consumer products and events. Opened on October 6, 2017 in the heart of Times Square, this first-ever branded attraction for National Geographic saw well over 100,000 visitors in its first three months since opening.
Pandora – The World of Avatar at Disney’s Animal KingdomLightstorm Entertainment / Twentieth Century Fox
Pandora – The World of Avatar is a 12-acre immersive themed land located at Disney’s Animal Kingdom. It features astounding floating mountains above a landscape seemingly transplanted from the moon Pandora, complete with alien plants that transform it with nighttime bioluminescence. Highlights include Avatar Flight of Passage, the award-winning 3D experience that allows guests to connect with an avatar and fly on a banshee, and Na’vi River Journey, a boat trip filled with sightings of alien flora/fauna culminating in an encounter with Disney’s most sophisticated Audio-Animatronic figure ever, the Shaman of Songs. Highly-themed merchandise and food/beverage opportunities complete the experience.
PAW Patrol LiveNickelodeon & Spin Master
The 59 performances in 10 cities generated £3.5 million in revenue which was a major success given that this was the first PAW Patrol live tour. Due to the success of the tour PAW Patrol will be back this summer with a brand new live show, ‘’The Great Pirate Adventure’’.
Star Trek: The CruiseCBS Consumer Products
The cruise was featured everywhere from USA Today to Bloomberg Businessweek and quickly sold-out in just three weeks. Seeing the strong response, two additional voyages for 2018 were added not long after the maiden voyage. Just as important was a strong positive reaction from both the fans and participating celebrities which helped encourage others to take part on future voyages.
The Very Hungry CaterpillarEric Carle LLC / Haven Licensing Pty Ltd. & The Joester Loria Group
Three years in the making and first puppetry show of its kind in the world, created by Jonathan Rockefeller, ‘The Very Hungry Caterpillar Show’ features 75 enchanting puppets during a 60min show, which can only be described as magical, adapts four of Eric Carle’s beloved books for the stage. The success of Live Show speaks in volumes when we consider over 78,000 tickets have been sold since debuting in 2016. Ticket sales currently total to $1.5million. The show was supported with robust strategic marketing campaign resulting in over 4 million impressions.