Licensed Program: Film / Television / Entertainment – Live Action
AMC’s The Walking DeadAMC Network / Striker Entertainment
AMC’s The Walking Dead celebrated 100 episodes and returned for season eight as the #1 show on television for the sixth consecutive year. The appetite for licensed merchandise continued in 2017 with 65+ worldwide licensees and a BILLION dollars in retail sales of licensed products sold to date. New products included Tabanero Hot Sauce, Lot 18 specialty wines, a cookbook/survival guide, life-sized bobble heads, and more. Retail partners worldwide continued to support the undead onslaught with merchandise pull-togethers, contests, and events. The Walking Dead remains a monster entertainment licensing program that continues to spread like a virus across the globe.
BaahubaliArka Mediaworks / Black White Orange Brands Pvt Ltd
Baahubali was the biggest consumer product program for any Indian film with 10+ categories launched. The style guide & creative assets were created by Black White Orange & included a high quality merchandise program for the first time for any Indian film. Total sales till date have been around USD 4Million. The range was distributed across;
- 3000 – Mom & Pop Stores
- 250 – Large Format Stores
- 6 Key Online Majors
No film in India has seen an extension of a brand the way Baahubali has; this has become a case study for Indian Film Industry today.
Nickelodeon aired a special documentary My World which launched as the #1 show in the UK. In July 2017 JoJo and Claire’s hosted meet and greets with an exclusive product promotion in Manchester and Birmingham. Thousands of fans attended, strengthening JoJo’s profile in the UK, further bolstered by her guest appearance on ITV This Morning. SLIMEFEST tickets sold out days after JoJo’s exclusive performances were announced. Following her appearance in the UK, more consumer products launched with 20 additional licensees. The Be You Journal achieved impressive sales upon launch and was the #1 kids licensed book in the UK.
The Rap of ChinaiQIYI
The total play amount of “The Rap of China” goes beyond 3 billion, and the show gains high performance index – 81.5 (Industry average: 38.9). It creates the ultrahigh social buzz – the topic of #The Rap of China# on Weibo gains the views of 7.1 billion. And “The Rap of China” had been searched by over 2 billion times on Weibo and get on the top trending for over 400 times. It’s also the first full mark variety show in Weibo ranking. There are also quite a lot of Medias news/posts of “The Rap of China” on WeChat.
UshuaiaTF1 / TF1 Licenses
From a TV program to an evergreen brand for nature and travel lovers. Celebrating 30 years of success, TF1’s adventure program Ushuaïa is the reference for respectful exploration of the natural wonders of our world. The brand has 82% of awareness and speaks to a large target audience. In 2017, major partners have launched new and successful Ushuaïa products: shower gels and deodorants (L’Oreal), sprays and essential oils, an ultra-resistant limited edition mobile phone for explorers, a unique application for sports training available in your App store, electric bikes, coffee table book. Approximately 40 Million Ushuaïa products sold/year in France.