Licensed Program: Art / Design
Andy WarholThe Andy Warhol Foundation for the Visual Arts, Inc.
The Andy Warhol licensing program looks to Andy Warhol’s life and work for its inspiration. Warhol-branded projects embrace the artist’s sophisticated sense of design, and forward-thinking concepts. Licensed projects in 2017, such as a global multi-season advertising campaign with Calvin Klein, a unisex fragrance, originally conceived by Warhol and recreated by Comme des Garcons, and a surf collection with Billabong, helped the program’s continued growth and significant global impact, reaching hundreds of millions of consumers in over 50 countries. This success contributes significantly to the endowment of The Andy Warhol Foundation, a non-profit charitable organization.
KAOMOJI: Well-Known Marks. KAOMOJI is not only the well-known marks of the world, but also the well-known online animation brand in Asia.
Keith HaringThe Keith Haring Studio / Artestar
Artist Keith Haring had a democratic and accessible approach to art, an ethos that has transformed into an international art license with active programs across product categories around the world. In 2017, Artestar, the worldwide exclusive licensing agent of the Keith Haring Studio, introduced Keith Haring product with top-tier brands including Coach (USA), Medicom Toy (Japan), Moleskine (Italy), Uniqlo (Japan), Hawkers (Spain), Happy Socks (Sweden), Ergobaby (USA), GS Retail (South Korea), and many others. Keith Haring products are available in retailers across tiers – from Target (USA) to luxury department store Le Bon Marche (France), and everything in between.
Nina and Other Little ThingsEloise Morandi Nash / DIC 2 SRL
Nina’s products have been sold in important and prestigious shops such as Colette, Centre Pompidou, La Rinascente and Nina’s products have been distributed in more than 100 countries.
SelfiesHoward Robinson Illustration
‘Selfies’ the simple concept of friendly critters joining into the worldwide craze. Appealing to all ages with products ranging from surfboards to baby grows, pet products to mobile applications is in itself a great achievement for an artist working alone. Currently 68 licensing partners across the UK, USA, Canada, Russia, Poland, France, Germany, Denmark, Finland, New Zealand, Turkey & China producing 1000+ sku’s across 122 products for Tourist destinations, National Parks, Zoos & Aquariums, Independent gift and stationery stores and gaining mass market placements in Walmart, TRU, Staples, Target, Meijer, Aldi, Office Depot, Carrefour, Asda, The Works, Samsung app store.
The World of Eric Carle, with 150 licensees in 45,000+ doors in 15+ countries, generated $220MM in 2017. Global partnerships including Milupia’s year-long “healthy babies” campaign in Germany, Cawston Press juice launch in UK, DTR’s and promotions generated over 500 million impressions. Penguin’s, Love from the Very Hungry Caterpillar, was #1 on NYTimes bestseller list; The Hungry Caterpillar Live Show performed over 200 shows in Australia, NYC’s off-Broadway, London and across the UK; My Very Hungry Caterpillar AR launched with Apple marketing, garnered Best of 2017 Developers by Apple. The annual Giant Wiggle supporting Action for Children raised $369,000.
Victoria and Albert MuseumVictoria and Albert Museum
As the world’s leading museum of art, design and performance, the V&A’s collections champion excellence in design and inspire designers, retailers and manufacturers across the globe. Our award-winning programme provides licensees with unique archive material to translate into beautiful and contemporary products. The breadth of categories is impressive, ranging from home furnishings, apparel, jewellery, to stationery, crafting and gifts. Successful highlights in 2017 include a homewares collaboration with John Lewis; the V&A Classic Collection paint range; ethical clothing with People Tree; lifestyle accessories with Knomo; personalised stationery with Papier; and best-selling Alice in Wonderland table top range from Creative Tops.