Licensed Products: Toys / Games / Novelties / Role-Play 0-12
Bonkers ToysSlither.io toy line
Sometimes the best licensed products come from new places! Slither.io®, the award-winning game app with 28 billion plays in 2017, was released by independent Lowtech Studios. Lisa Berlin-Wright of Tie-in-Pro established a partnership between Slither.io and Perpetual Licensing client, Bonkers Toys. Bonkers, a rising toy company in tune with today’s trends, created a remarkable collectible blind bag and plush toys. The Slither.io toys quickly became a best seller with over 2.5 million units sold in 2017 at retailers including Target, Toys “R” Us, Party City, and more. Vote for the new team with a big vision: Bonkers Toys and Slither.io.
Cra-Z-ArtNickelodeon Slime kits
Slime represents the playfully disruptive nature of being a kid, and Nickelodeon developed a consumer products presence in the market that enabled their fans to experience it in a new way. Nickelodeon Slime was chosen as a finalist for the coveted Toy of the Year award for both License of the year and Creative Toy of the Year. The Slime Kits were on many hot holiday toy lists and have sold over 2 million kits in 2017 capitalizing on a huge trend in the market.
HeadstartTickle Me Elmo
Headstart, a local Australian toy company, showed incredible strength and passion for the Sesame Street brand, and in partnership with Haven, truly became instrumental in raising the visibility of the brand within Australia. Tickle Me Elmo launched exclusively on the front page of Big W Toy Catalogue in 2017, and within the first two weeks sold through almost 7,000 units. Tickle Me Elmo become the number 1 selling plush over the entire duration of the Toy Catalogue, and based on June 2017 NPD data for Australia, Sesame Street was the number 1 character license in the plush category!
Just PlayDisney Junior Doc McStuffins All-in-One Nursery
The critically-acclaimed Disney Junior series, Doc McStuffins, teaches preschoolers about caring for others through compassion and teamwork, and Just Play’s award-winning toys bring those lessons to life through engaging, age-appropriate play. Highlighting the show’s recent storyline about baby care, the Doc McStuffins All-in-One Nursery is a role-play center that incorporates over ten engaging features and tools needed for nurturing a baby. This huge kid-sized set was one of the best-selling preschool toys of the holiday 2017 season and earned several retailer and industry accolades, as well as rave reviews from preschoolers and their parents.
ToynamiTulipop blind box figurines
Toynami launched its quirky and playful range of blind box vinyl figurines in early 2017. You can collect sweet mushroom boy Bubble, the adventurous hyperactive mushroom girl Gloomy, Fred, the furry smelly forest creature who wants to be scary but is too gentle to succeed or the talented primadonna Miss Maddy. After the initial good response in Hot Topic test stores, the range is now in 300 Hot Topic stores across the US as well in the Tulishop webstore and recently open Tulipop flagship store.
Wicked Cool ToysTeddy Ruxpin
Interactive Teddy Ruxpin, with innovative technology including animated LCD eyes, a motorized mouth, touch sensors for story-control and a free integrated app, began with a hugely successful debut at the Dallas TF 2016, continued to a wide net of major media at New York TF 2017, and laid serious groundwork for the Holiday Season, garnering massive A-List worldwide coverage. Prestigious industry highlights include Toy of The Year (TOTY) Finalist Infant/Toddler category, Amazon Top 100 Toys, Toy Insider’s Hot 20, TTPM’s Most Wanted 20 Holiday Toys and countless Best/Top Toys Holiday Gift Guides. Media Binder 2017. Outstanding retail sales!