Licensed Products: Publishing / Social Expression / Back-to-School
Centum Books LimitedJoJo Siwa publishing range
- JoJo Siwa Publishing by Centum Books Ltd, UK
- Centum Books released the JoJo range in August 2017, rights secured in May 2017.
- Content generated in partnership with Nickelodeon now being published globally.
- With the Nickelodeon, we developed a first-to-market publishing: ‘Be You’ Journal, Annual, Book & Bow Gift Tins, Sticker books.
- Top performing title: ‘Be You’ Journal sales now exceed 285k units.
- UK Children’s Top 20 Bestseller chart for 11 weeks (Only David Walliams managed to achieve the same through this period).
- By December 31st, 2017, UK sales exceeded 600k units and £2.5m in retail sales.
Insight EditionsA Die Hard Christmas: The Illustrated Holiday Classic
You can measure the enormous success of this book release in a number of ways:
- Most importantly, fans simply loved it. A Die Hard Christmas: The Illustrated Holiday Classic is one of the best reviewed releases on Amazon. Currently, 96% fans have given a 4 or 5 stars to the book (88% of which are 5 stars reviews!)
- The book, upon announcement sat at the top of the Amazon charts among ALL books.
- The release was Fox Consumer Products #1 selling book of 2017
- Generated hundreds of millions of press impressions across nearly all movie and entertainment websites.
Jieli Publishing HouseSuper Wings Warrior picture storybooks
From 2015 to 2017, the Jieli Publishing House published 24 “Super Wings Warrior Picture Storybooks”, 8 “Super Wings Warrior Phonetic Alphabet Storybooks”, 8 “Super Wings Warrior Quotient Education Interactive Books”, 4 “Super Wings Warrior Educational Stickers”, 1 “Super Wings Warrior” dream magic gift-box, adding up to a total of 45 varieties with a sales volume of 50 million. The Jieli Publishing House won the 2017 CLE Excellence Authorized Business Award.
LovepopBeatles pop-up card collection
Abbey Road was the #1 selling card on Lovepop.com for several months following launch. In the first six months of our partnership, we sold over $300k of the Beatles designs. Lovepop.com is the major retail outlet for Lovepop, but the Beatles cards are also sold in proprietary Lovepop kiosk shops in New York and Boston and through our wholesale partners across the country. Lovepop is known for its innovative paper art creations, designed on 3D software then hand-assembled for an art meets science technique called Slicegami™.
Scientific Games CorporationWilly Wonka Golden Ticket lottery game
Featuring a golden brand, the WILLY WONKA GOLDEN TICKET™ linked instant lottery “scratch” game is a top-performer in the 13 U.S. states that launched the game in 2017, and it’s coming to three more states in 2018! With $1 billion+ in tickets printed, the game has generated $470 million+ in retail sales thus far. Complemented by a second-chance interactive game, WILLY WONKA™ Chocolate Tower offers players a bonus second-chance opportunity to win trips to Las Vegas where the luckiest will take part in the BILLION DOLLAR CHALLENGE™ event to win cash prizes from $1,000 up to $1 billion.
Weldon OwenRuPaul’s Drag Race: Paper Doll Book
RuPaul’s Drag Race, VH1’s hit reality competition hosted by America’s celebrated drag and LGBT icon, RuPaul Charles, partnered with Weldon Owen to refashion paper dolls in RuPaul’s Drag Race: Paper Doll Book. It features ten punch-out paper dolls of the winning queens and their iconic outfits, wigs and accessories. The book has received significant press coverage and industry acclaim: earning a place on the Bookscan Bestseller list, recommended in Entertainment Weekly’s annual gift guide and touted by OUT Magazine. Its first run sold out; it has been reprinted in alignment with the show’s upcoming All Stars season.