Licensed Products: Food / Beverage
Bon Bon BuddiesDisney Characters Fruitickles fruit snack
Fruitickles – the healthier alternative to licensed candy- specifically designed to taste like candy but have the nutritional values of a healthy snack. Launched in May 2017 using Disney, Marvel and Lucas franchises across a range 4 different product types. With over £3,000,000 wholesales since May 2017, the launch has been a financial success and with over 150 customers listing the range across Europe, the Middle East and South Africa, it has also been a success at retail with listings in key retailers such as: Asda, Tesco, Sainsbury’s, Morrisons, Claire’s, Hamleys, Auchan, Carrefour, Leclerc, Rossmann, amongst others.
Brand & VisionSesamstrasse (Sesame Street) Organic Food Range
Like Sesame Workshop, Brand & Vision has a deep commitment to healthy food, positive eating and lifestyle habits for children. With these goals in mind, they created the Sesamstrasse food range. Available in Germany, Austria and Switzerland, the 27 SKU range consists of fruit puree pouches, fruit bars, pasta and the newest addition: cookies. All ingredients are wholesome, healthy, certified “BIO” (organic) and adhere to Sesame’s Global Nutrition Guidelines for preschoolers. The fun packaging features familiar faces from Sesame Street and Sesamstrasse (German co-production). The range is listed in 6,700 major supermarkets/retailers throughout GAS and has experienced double digit, year-over-year
Cameron’s Brewery LtdMotörhead’s Röad Crew
Motörhead, Röad Crew is an award-winning 5% session style American Pale Ale that has sold over 1 Million bottles to date, is sold in over 1000 restaurants, bars and pubs, as well as major listings in grocers such as Tesco & Morrisons. The international demand has been unprecedented, with export sales to over 21 countries such as Japan, Sweden and Germany. The expert brand execution into a new category has helped the product see acceptance beyond the target audience, resulting in international success in such a short space of time.
Dole Food CompanyDisney Pixar Cars 3 fruits & vegetables
“Fuel Up with Dole” was part of a multi-year nutrition collaboration between Dole Food Company and The Walt Disney Company aimed at helping families to make healthier food and lifestyle choices. With an assortment of licensed fruits & vegetables, character-inspired recipes, vacation nutrition tips and other fun activities, Dole & Disney travelled to 27 cities nationwide to inspire families to eat healthier together. Through Dole and Disney’s efforts, Disney doubled the number of licensed fruit & vegetable servings in 2017 to 8.1 billion, reinforcing this commitment to making healthy living fun for families around the world.
General MillsPAW Patrol yogurt product line
Paw Patrol growth in food categories has been astonishing! It’s performance is a testament to the power that licensing can deliver for Nickelodeon and within our industry. General Mills launched Paw Patrol in yogurt and immediately became #1 within weeks of launch. It replaced a non-licensed, general market sku and grew sales by 89%. The performance was so strong that it grew the entire kids yogurt segment at Walmart, which is a very rare occurrence. Paw Patrol is a once in a generation hit and has shown how powerful licensing can be in the marketplace.
Gustavo GustoLuca (YouTube influencer) Pizza
2017 saw the arrival of the first influencer pizza at German FMCG retail. The “Luca Pizza” by ProSiebenSat.1 Licensing has been hailed as the biggest product launch in fresh/ frozen food for 5 years in Germany. It was sold Germany’s largest supermarket chains: Edeka and Rewe. The initial shipment of 100,000 units was sold out within 7 days. The accompanying digital marketing campaign draw 10M+ views. And the kick-off event (at a supermarket parking lot in Cologne) draw over 2,500 (mostly young) fans.
mymuesliBibi & Tina organic cereal
After being one of the most renowned girl’s brands in Germany and being the most successful family movie in the German speaking countries in the last decade, the BIBI&TINA granola blend is the cherry on top of a great quality range of licensed products. High quality ingredients and unique packaging are key attributes of mymuesli®, a startup known for individual muesli blends that now picked up a licensing theme for the first time. Not only did BIBI&TINA receive LIMA Germany’s award for being the Best Licensing Theme in 2017 but the BIBI&TINA muesli was awarded the Best Licensing Product in2017.
Nature’s TouchWelch’s frozen avocados
Welch’s new frozen avocados were introduced in small scale to the US market in the Fall of 2016. Since then, the distribution has grown from a few retailers to most of the Northeast region of the USA. In the fall of 2017, the product rolled out at Walmart nationally. Overall Sales of both Avocado skus are the fastest growing skus in the frozen fruit category.