Licensed Products: Apparel / Footwear / Accessories
Alex and Ani, LLCHarry Potter jewelry line
Within the first 7 days post launch, ALEX AND ANI Harry Potter Collection grossed over, $1.1M dollars in sales, making it ALEX AND ANI’S top collection launch in our Brand Licensing division to date. Three months post launch, the collection received a total of 60 press hits equaling 264,783,909 impressions. In addition, ALEX AND ANI was featured on Harry Potter’s Facebook and Instagram page reaching 80 million fans. The immense amount of attention around this launch made for a strong partnership with our licensor, Warner Brothers.
AME / Global Brands GroupCare Bears union suits
Care Bears union suits promote togetherness in friends, co-workers, communities and families by collectively wearing their onsies whether fans are lounging, partying, trick-or-treating or just simply, joining forces to Share Your Care! The line has generated over $10 million in retail sales across major retailers outperforming other movie-driven properties and evergreen brands. In today’s volatile world, very few brands evoke an authentic spirit of kindness, compassion and acceptance that embodies the Care Bears. Join us in the Care Bears movement of Caring and Sharing!
Happy SocksThe Beatles socks
The psychedelic colors, vibrant artwork and madcap characters from the iconic animated film ‘Yellow Submarine’ provided an abundance of inspiration for this covetable collection who consists of six pairs of combed cotton socks and two collectable gift boxes featuring several of the film’s most famous characters and scenes. The collaboration’s well-executed omnichannel approach, the unique designs and the campaign’s simple message, set Happy Socks up for success from the start. Commercially, it is Happy Socks best-selling collaboration. Branding wise, the reach and engagement Happy Socks experienced has outperformed all their previous campaigns. It seems like all you need is love!
I.N.C. International ConceptsPopsicle capsule collection
The iconic Popsicle pop is a summertime staple with its bright, bold colors and refreshing flavors – making it the perfect brand for INC’s summer capsule collection at Macy’s. The collection featured artistic interpretations of favorite pop flavors like the Firecracker and Creamsicle on tote bags, girls’ rompers, and more! The partnership was a hit, receiving more than 50 million brand impressions and bringing in $4 million in retail sales over the June / July months. The product was also supported by a cross-platform social media campaign and an Emoji Keyboard, generating lots of buzz for the brand this year!
ReebokAlien Stomper ‘Final Battle’ Pack Sneakers
The success of the campaign can be measured numerous ways:
- Online, the sneakers completely SOLD OUT in 100 seconds – making it one of the year’s most sought-after sneaker releases.
- In stores around the world, the sneakers completely SOLD OUT; increasing store traffic and sales in key Reebok and partner sneaker stores
- Reebok.com achieved 10X higher traffic the day of sneaker release; generating 10K views a minute
- Additionally, demonstrating the power of this collaboration Reebok will team with Fox again in 2018 to celebrate the Alien franchise with an awesome pair of all-new sneakers
- Generated 27+ million impressions on social alone
Ripple JunctionRick and Morty apparel line
Rick and Morty was a smash hit in the Specialty channel in 2017. Hot Topic led the way, culminating in more than 30 all-store apparel styles for the holiday season. Spencer’s also ran a very successful program with Ripple Junction for Rick and Morty season 3, debuting weekly episode-specific tees for each of the season’s 10 new episodes. Additionally, Kohl’s had five Rick and Morty all-store rollout T-shirts in 2017. Rick and Morty merchandise from Ripple Junction could also be found in all doors of Target, Urban Outfitters, Old Navy, Box Lunch, FYE, JCPenney, Pac Sun, GameStop, ThinkGeek and more.
VansPeanuts footwear, apparel & accessories
Vans, the original action sports footwear and apparel brand, released multiple collections of footwear, apparel and accessories starring the Peanuts Gang in 2017. Collections launched in May, October, and November. All paid homage to the iconic characters and artwork from the comic strip, as well as original Peanuts holiday television specials. The collections encompassed dozens of skus, including a variety of iconic shoe silhouettes, along with apparel and accessories for men, women, and kids. The line was carried within Vans’ own stores and e-commerce, as well as at retailers including Journeys, Zumiez, and Urban Outfitters.