Licensed Program: Retailer
This consumer products licensed program was well received by both fans and media and was also featured across multiple social media avenues. Box Lunch created a full social, digital and in store campaign including both employee and consumer facing sweepstakes with 5.8k enteries. Box Lunch donated 4,350 meals with the double up during the 2 week campaign. The campaign supported and drove consumer to Box Lunch which resulted in an increase in sales over inventory volumes. Bob’s Burgers was an extremely successful promotion for Box Lunch; both parties see this as an opportunity to expand the existing product assortment.
Hot TopicSuicide Squad
Hot Topic’s Suicide Squad Exclusive fashion collection not only delivered on capturing the essence of the characters in the film but delivered it with all the amazing marketing and promotional elements both in-store with great displays with POP but also a robust online brand shop and an immersive digital experience capturing on the relevance of this franchise to Pop Culture. The designs of the collection are inspired by the films costumes, while keeping with the high fashionable and saleable merchandise you expect from Hot Topic. Sales exceed all our expectations.
Macy’sDreamWorks Animation’s Trolls
As DreamWorks Animation’s Trolls sang and danced its way into blockbuster success, Macy’s stores nationwide became the center of the #gethappy initiative, through a multifaceted entertainment collaboration with DreamWorks Animation. The unprecedented partnership included an expansive store takeover, featuring a host of exclusives and Trolls-inspired products spanning across all categories; a fan appreciation event attended by cast members, Justin Timberlake and Anna Kendrick; as well as inclusion within Macy’s signature national fashion show and Macy’s Thanksgiving Day Parade, and a massive visual presentation with a signature sign and windows takeover at Macy’s flagship Herald Square location in New York.
PetSmartThe Secret Life of Pets
With more than $868 million at the box office worldwide and the largest opening ever for an original film, animated or otherwise, The Secret Life of Pets was supported by a ground-breaking retail partnership with PetSmart that engaged consumers to explore their own pets “secret lives,” with activities and film-inspired merchandise. As part of the collaboration, PetSmart unveiled an innovative multi-channel shopping experience where the pets from the movie took over retail stores and online channels. Additionally, exclusive, custom animation TV ads were created; film-inspired grooming and daycare packages were offered to engage owners and their pets, and much more.
REINational Park Service Centennial Mark
In collaboration with NPF, REI developed a parks-inspired product collection, championed awareness and preservation of our public lands and engaged national consumers in a new way. REI leveraged the enthusiasm of the NPS Centennial to build credibility as a trusted resource in the competitive outdoor retail industry, while using their marketing reach to increase awareness of NPF and parks. Sales of the collection were 30% higher than projected, evidence of a highly successful partnership that wowed one of the nation’s largest outdoor retailers. Through the collection, REI and additional licensees contributed nearly $2 million to support the work of NPF.
TORRID, the fastest growing plus size fashion brand in America, recognized a unique lifestyle fashion opportunity with Outlander, the critically-acclaimed television series adapted from Diana Gabaldon’s best-selling books. The 10-piece Outlander Fashion Collection debuted in October 2016, greatly exceeding all sales expectations. TORRID’s extraordinarily wearable, Outlander Collection for sizes 10-30 was a huge hit, aligning fandom and fashion through the use of uniquely Outlander-inspired styles, patterns and details. With fans and reporters praising the collection in print and online for its size-inclusiveness and everyday wearability, the Outlander Fashion Collection soon became one of the fastest-selling licensed collections in TORRID history.