Licensed Program: Licensed Promotion
Batman v Superman Dawn of Justice & Turkish AirlinesWarner Bros./Lisans A.S.
Having an approximate global media value of 40.000.000 USD, Turkish Airlines Batman v Superman commercials broadcasted on TV in 150+ countries and viewed over 60.000.000 times in total. A clever creative idea coupled with strong execution and licensed products at each consumer touchpoint brought Turkish Airlines heightened global awareness and also many prestigious awards. The campaign won the Silver Lion award from Cannes Lion, Gold Prize from Epica Awards, Wood Pencil Award from D&AD, Golden Award from Stevie Awards. The campaign also has nominations at Eurobest and MAA DoDifferent Awards.
Candy Crush Soda and Milk Shakes at Johnny RocketsKing Digital Entertainment/Striker Entertainment
King Digital Entertainment partnered with Johnny Rockets for a “Sweet” summer long 10 week promotion in over 200 Johnny Rockets stores across North America. Johnny Rockets featured tasty new Milk Shakes and Soda flavors inspired by Candy Crush that came topped with Candy Crush themed toppings, like Color Bombs and Candy Fish. The promotion included Candy Crush in-store signage, window clings, menu boards, banners, and gift cards. Visitors to Johnny Rockets were able to satisfy their sweet tooth with Candy Crush shakes and soda!
Do Something Out of the Box (with G.I. Joe & Subaru Australia)Hasbro/Born Licensing
This ‘out of the box’ and unique licensed promotion featured G.I. Joe, the most iconic action figure of all time, as the star of Subaru’s major campaign for the all new, all action Subaru Levorg. G.I. Joe featured in a 45″ advertising campaign, 6 x 15″ product videos, digital, outdoor, online, print, social media and website activation. The campaign aired over 16,000 times in the first 2 months alone and attracted over 1 million online views. G.I. Joe helped drive sales of the Subaru Levorg to be the #1 performer in the sports wagon segment!
PEANUTS Rocks the VotePEANUTS Worldwide
Peanuts Rocks the Vote garnered 177,834,688 media impressions through coverage from CNN, Adweek, The Huffington Post, Vulture, Entertainment Weekly, Mashable, The Hollywood Reporter and UPRoxx, among many others. The celebrity PSAs were viewed over 1,000,000 times. 23,228 teachers downloaded the in-school curriculum for K-8. The San Diego pop-up exceeded expectations, with 300 person deep lines nearly every day. Peanuts proved to be a useful tool for Rock the Vote, as well as an entertaining diversion for thousands of Americans nationwide during this year’s emotionally charged election season. The campaign also helped to up the brand’s cool factor around 18-25 hipsters.
Top Cat/The Flintstones & Halifax BankWarner Bros. Consumer Products UK & Ireland
Halifax, leading bank and largest UK mortgage provider, partnered with Warner Bros. Consumer Products in 2016 to launch a suite of integrated marketing campaigns that communicated the powerful message to customers that the bank was on their side. With expert execution, the nostalgic character inspired campaigns integrated a live action authentic welcome from Halifax colleagues with comedic animation from Top Cat and The Flintstones characters. The campaigns spanned multiple platforms culminating in headline sponsorship of Sky Comedy Channel. The highly original creative generated the biggest ever social media engagement for Halifax and a coveted Adwatch’s most memorable campaigns of 2016.
Trust the Experts in Near & FarSesame Workshop
Federópticos needed an innovative way to launch their new PRO brand of progressive lenses for adults. Since Grover is famous for educating generations about “Near & Far”, he fit perfectly with their campaign for lenses that help people see “Near & Far”. Sesame Workshop and LABSTORE Y&R collaborated on TV, radio, digital spots, and in-store POS. The campaign was huge for Sesame Street brand awareness in Spain, achieving 37,952,291 million total impressions, and a unique audience of 12,490,217. It was also hugely successful for Federópticos, with sales of progressive lenses increasing by 26.7% compared to the prior year.