Licensed Program: Food and Beverage / Restaurant
Globally renowned as The Original Irish Cream, BAILEYS boasts a flavor profile that lends itself to a multitude of sweet treats. The BAILEYS food program successfully leverages the distinct flavor profile and indulgent experience of the brand. Over 25 licensees fulfil consumers’ craving for little moments of pleasure: BAILEYS has the third largest coffee creamer program in North America, global collaborations with Unilever (Magnum) and General Mills (Haagen Dazs), and chocolate programs with Lir and Mars. In 2016, 100 million units of BAILEYS licensed food products were sold in 150,000 doors across 30 countries. Eat more Baileys, drink more Baileys.
Coca-ColaThe Coca-Cola Company/Redibra (Brazil)
Coca-Cola licensing, drives Brand Awareness. The RIO Olympic program focusing on teenagers and lifestyle fashion was integrated with the Coca-Cola marketing campaign driving greater reach and connection. The goal: connect with consumers, to their passions, while celebrating Brazilian fashion. In partnership with licensees a proprietary Collection inspired by the Olympic campaign was launched. This collaboration resulted in our most integrated program to date. It amplified key brand initiatives while driving commercial sales and awareness.
• US$ 10 Million Olympic Collection Retail Sales
• 375,000 items sold
• 3,000 retailers
• 20 dedicated windows at specialty stores in Rio
CoronaConstellation Brands/The Joester Loria Group
In 2016, Corona beer was the only top five beer brand in the U.S. with increased sales. Corona Licensing also grew with new retail initiatives and over 230 SKU’s in 15,000+ doors. New design assets, retail outreach and seasonal initiatives secured year-round placement in multi-departments at key accounts with sell-thru’s as high as 98%. Additionally our 2016 focus on Cinco de Mayo platformed long-term success at key accounts….57% of US consumers celebrate Cinco; more beer is sold than during Super Bowl or St. Patrick’s Day; Americans spend $500 million more over the Cinco weekend and Corona is the #1 beer.
Krispy Kreme DoughnutsKrispy Kreme Doughnuts Corporation/Brand Central
Krispy Kreme Doughnuts, Inc., global retailer of premium-quality sweet treats including its signature Original Glazed® doughnut, has built a successful lifestyle merchandise and food & beverage program across multiple categories including health & beauty, scented candles, die cast products and much more . The brand has a coffee program with Keurig KCUPS, and Massimo Zanetti Beverage USA and Coffee Thins with Tierra Nova. The brand also released Betty CrockerTM cake mix, a viral hit and a top seller at Walmart. Finally, the brand teamed up with regional favorite Cheerwine soda to launch a co-branded Krispy Kreme and Cheerwine flavored soda.
Tapatio Hot SauceTapatio Foods LLC/Brand Central
Tapatio Hot Sauce, an Hispanic family-run business, has expaned its signature hot sauce flavor into a powerhouse licensing program. The brand boasts nearly 20 licensees from lifestyle products such as plush, tins, apparel, shoes, socks, jackets, leggings, inflatbales, costumes, housewares, novelties, calendars, and even lottery tickets and slot machines. Tapatio hot sauce is on fire in the food & beverage category with brand extensions in dry seasonings packets, sunflower seeds, ready-to-eat meats, popcorn, sardines, tunafish and salty snacks. The brand has partnered with market leaders such as Frito lay, Bigs and many many more.
Welch’sWelch Foods Inc.
Welch’s brand launched 40+ new products in various categories and channels. That resulted in extending the brand into 4-5 new aisles and new channels forming a path for new core items. With the PB&J trend, 3800+ Walmarts launched the trail mix in snack aisle and front of store. With the addition of Frozen Avocados and Peaches, Welch’s frozen fruit reached #1 in Canada and quickly gained momentum in the US and Australia. Welhc’s Fruit Snacks is #1 in the category. It’s been banner year and there is more excitement on the horizon.