Licensed Program: Film / Television / Entertainment – Live Action
AMC’s The Walking DeadAMC Network/Striker Entertainment
AMC’s The Walking Dead is the #1 television show (adults 18 – 49) and most watched drama in history. The appetite for licensed merchandise continued in 2016 with over 60 international licensees and close to half a billion dollars in sales of licensed products. New categories in 2016 were added including Tabanero Hot Sauce, bowling balls, BIC lighters, a permanent day time attraction at Universal Studios Hollywood, and more. Retail partners worldwide supported the undead onslaught with merchandise pull-togethers, contests, and events. The Walking Dead is truly a monster licensing program that continues to spread like a virus.
DeadpoolMarvel & Disney Consumer Products and Interactive Media
Deadpool began as a character only known by core fans just a short year ago, but burst onto the scene in 2016 with a surprising film appearance, continued presence in Marvel comics and strong merchandising programs.
KISS remains as relevant today, if not more, as they were when the band first launched over 40 years ago. Driven by their constant global touring and social media activities, the band has a highly engaged multi-generational fan base. In 2016, KISS reached a major milestone of 125 licensees in all product categories and all channels of distribution in 10,000 stores worldwide. KISS released the band’s first-time ever KISS emojis, KISS photo booths and crane machines for theme parks and entertainment centers and even racing bikes and waffle makers in addition to high fashion apparel and accessories.
Marvel’s Captain America Civil WarMarvel & Disney Consumer Products and Interactive Media
Marvel’s Captain America: Civil War continued to add to the success of powerful franchise Marvel Avengers.
Rogue One: A Star Wars StoryDisney Consumer Products and Interactive Media
Star Wars continues to redefine the scope and power of what entertainment licensing can be. In support of a supercharged content slate including film, animation, digital gaming and publishing, the Star Wars consumer products experience has expanded its reach across generations, delivering engaging product portfolios and exciting marketing messaging for kids and adults.
Star TrekCBS Consumer Products
2016 marked a landmark year for Star Trek as the world celebrated the franchise’s 50th anniversary, resulting in huge fan engagement and billions of media impressions for the brand. CBS Consumer Products unveiled a full slate of events, interactive experiences, and product launches to bring the celebration directly to the fans, including a touring art exhibition, concert tour, speaker series, museum exhibits in China, Seattle, NY, and Ottawa, and more. Star Trek’s presence dominated at Comic-Con International and fan conventions held in NYC, UK, and Las Vegas brought together thousands of fans and 100+ celebrities from the Star Trek universe.
The ALIEN Franchise20th Century Fox Consumer Products
Alien Day was a tremendous success on multiple levels– fan interaction, sales of licensed merchandise, social media buzz and press coverage.By providing fun initiatives, screening opportunities, and assortment of unique products,we created a great way to celebrate Alien franchise alongside a group of highly enthusiastic fans.Highlights include:
- #AlienDay426 became the #1 trending topic on Twitter and trended across facebook and Instagram
- Generated hundreds of articles and hundreds of million impressions through worldwide placement in top outlets including ENTERTAINMENT WEEKLY, FORBES, TIME, MASHABLE, and many more.
- Licensed products for franchise SOLD OUT–sometimes within seconds
- Our screenings across the country SOLD OUT