Licensed Program: Character / Toy Brand
The evolution of Barbie and initiatives combined with flawless execution at retail drove relevance and sales momentum for the brand resulting in double-digit growth for the US Barbie consumer products business.
Care BearsAmerican Greetings Entertainment
Care Bears have always represented sharing emotions and caring for others, and in 2016 the Care Bears continued their mission of #ShareYourCare with their national holiday on September 9th. In 2016, Care Bears honored 13-year-old Jessica Carscadden, who founded her organization “We Care Bears” at only 9 years old, as the 2016 Share Your Care Kid Ambassador. Jessica received a donation from American Greetings Entertainment and Just Play of over 500 Care Bears for “We Care Bears,” which specializes in donating plush to first responders who may respond to situations with children.
DC Super Hero GirlsWarner Bros. Consumer Products
• DC Super Hero Girls 12″ Action Doll Assortment was the #1 Fashion Doll ASSORTMENT per 2016 US NPD
• DC Super Hero Girls was the #4 Growth Brand per 2016 US NPD Dolls Category
• Toy Insider’s 2016 Holiday Gift Guide for Grade School => DC Super Hero Girls 12″ Action Dolls
• TTPM Most Wanted Toys => DC Super Hero Girls 6″ Action Figures for Action Figure Category
• TTPM Most Wanted Toys => DC Super Hero Girls 12″ Action Dolls for Dolls Category
• Scholastic Gold Star Awards => DC Super Hero Girls 12″ Action Dolls
Mr. Men Little MissSanrio/Haven
Haven and Mr. Men Little Miss partnered with Cotton On Kids to deliver their biggest ever licensed Back To School promotion in January 2016. The 50+ sku range across multiple categories featured character designs in signature Cotton On Kids trendy style. In a coup, an all-new character Mr. Superhero was created, capitalising on the superhero trend and an immediate top-seller. Brought to life with full store window displays, point of sale, catalogue, gift with purchase and more, the buzz was amplified online via the website, e-newsletters and a bespoke #WhoMightYouBe social campaign proving a massive hit with mums.
Peter RabbitPenguin Random House
Throughout 2016 the Peter Rabbit brand excelled in all environments. Traditional categories such as publishing, plush and apparel capitalized on the media interest around the 150th anniversary of Beatrix Potter to help push new Peter Rabbit products. Excitement around new limited edition opportunities such as the launch of Royal Mint’s Peter Rabbit 50p coin created a buzz of consumer excitement whilst retail and online destinations were all refreshed with brand new creative treatments.. Meanwhile consumers have been treated to experiential activities offering families a truly immersive experience, allowing the brand to evolve with its audience.
ShopkinsMoose Toys/The Licensing Shop Inc.
In 2016, Shopkins expanded into new departments at retail and the first/new DVD debuted as the #1 title on the children’s non-theatrical chart and sold 237,549 units after only at 9 weeks of sales (VideoScan). All licensees reported strong sell-through with Shopkins becoming their #1 girls’ license for their category at retail. Starting in May, Hybrid reported that Target had sold through 1,000,000+ pieces of apparel with one licensee. AME sold through 378,574 units of sleepwear total (across 2 styles) for their Black Friday program at Walmart. Shopkins mobile apps have over 13 million downloads globally.
The GruffaloMagic Light Pictures Ltd.
Our award-winning partnership with Forestry Commission has evolved with the launch of 23 new self-led activity trails, which athered broad-based national coverage and have welcomed 1million visitors.
In March we signed a 10 year license with Merlin Entertainments to launch the worlds first Gruffalo attraction. A dedicated retail outlet, 4 themed bedrooms and a marketing campaigning totaling $3million will support The Gruffalo River Ride Adventure when it opens at Chessington. The ongoing promotional partnership with Yorkshire Tea has seen a further 3million packs featuring bespoke Gruffalo artwork, highlighting their commitment to plant 1 million trees in the UK and Kenya.