Licensed Program: Celebrity / Fashion
Beekman 1802Beekman 1802/Brand Central
The Beekman Boys, also known as Brent Ridge and Josh Kilmer-Purcell, have been busy spreading their message of community and neighborly support across the country through the expansion of their lifestyle brand, Beekman 1802. Brand Central, the exclusive licensing agency for Beekman 1802, has built a robust consumer products program for the brand including a direct to retail food collection at Target with a 48 skus in 1,400 stores on endcap, direct to retail holiday collection at Bed, Bath & Beyond, a home collection at Target.com, hotel amenities at Country Inn & Suites and a beauty collection in specialty stores.
Jonathan AdlerJonathan Adler Enterprises LLC
The Jonathan Adler Crafted by Fisher-Price luxe collection of baby gear, newborn toys, nursery furniture, layette and more marks the first-ever capsule collection for Fisher-Price. Fusing the early childhood development expertise of Fisher-Price with the Modern American Glamour of Adler, the 28-piece collection is unlike anything Fisher-Price has ever created. With 260 million media impressions from 89 outlets and some of the highest and most positive social engagement both brands have ever seen, consumers were swooning over the stylish gear.
Kelly Ripa HOME22 Broad LLC (dba Kelly Ripa)/Beanstalk & CAA-GBG
One of the most influential and beloved personalities on television, Kelly Ripa launched the Kelly Ripa Home collection in Spring 2016. Kelly Ripa Home partnered with Macy’s as its exclusive retail partner, offering a collection of bedding, area rugs and furniture that includes case goods and upholstered furniture. The Kelly Ripa Home team collaborated closely with licensees and Macy’s on marketing efforts and development of the line, which appeals to a cross-section of generations and demographics. Also in Spring 2016, Kelly Ripa Home launched its fabric collection exclusively at JoAnn Fabric and Craft, quickly becoming a top selling brand.
Open Hearts by Jane SeymourJane Seymour Designs/Licensing Matters Ltd.
Supported by a multi-million USD marketing program, Open Hearts by Jane Seymour™ Licensed Products have achieved nearly $1 Billion in retail sales since 2008 and continues to grow. Licensed Products are sold in over 3000+ stores in the USA, UK and Canada.
Open Hearts celebrate Jane’s celebrity/original paintings, and embody the connection of giving and receiving all of life’s experiences. Licensed Products feature jewelry sold at KAY® Jewelers, Zales, Jareds, H. Samuel (UK) and Peoples (Canada); the following licensed products and services are also sold worldwide: Furniture, wall décor, lighting, bedding, soft bath, publishing and even vacation/training seminars.
Paris HiltonParis Hilton Entertainment Inc./Beanstalk
The Paris Hilton licensing program has grown to become one of the most successful examples of strategic celebrity brand extension. Ms. Hilton’s active involvement contributes to the success of her 20 product lines that are sold in over 60 countries. Known across the world for her glamorous style and charismatic personality, she has translated her global appeal as a trendsetter into luxurious lifestyle products in beauty, apparel, and accessories. In 2016, her $2+ billion global licensing business grew with the launch of a new shoe line in Mexico and a bedding collection in Korea.
Scott LivingScott Living/CAA-GBG Global Brand Management
• Outdoor home goods launched on QVC with massive success; TSV booked with 200,000 unit order
• Rapid sell-through of initial Orchard Supply order sparked quick expansion into all locations
• Bedding line launched in 2016 and expanding to major North American retailers in 2017
• Fabrics-by-the-yard debuting at Hobby Lobby
• Bathroom vanities are the #1 performer in the category at Lowe’s; one SKU sold-out in 3 weeks and reordered 3 times with 15,000+ sold
• Two media fireplace SKUs immediately sold-out at Lowe’s. 3rd style at 75% sell-through. Fastest sell-through in this category.
• Black Friday wine chiller offer for 7500 units had 90% sell-through