Licensed Products: Food / Beverage
FEW SpiritsThe Flaming Lips Brainville Rye Whiskey
FEW Spirits partnered with The Flaming Lips and developed a limited edition whiskey called, “Brainville Rye Whiskey”. 5,000 units were produced and sold out immediately, resulting in more than $500,000 in sales. “Brainville Rye Whiskey” was bottled at 80-proof in the same iconic rectangular bottles used for all of FEW spirit’s whiskeys. The 750-ML bottle sold nationwide at $124.99. Prior to the launch, the band participated in an in-store signing; hundreds of fans attended. Artist Justin Helton, created the psychedelic Lips-ian label, a true authentic homage to the Flaming Lips that engaged flips fans and whiskey collectors alike.
Finsbury FoodsShopkins Cupcake Queen Cake
Finsbury Food’s Cupcake Queen is the perfect addition to a Shopkins’ fans birthday. Designed to look like the Shopkins Cupcake Queen, it stood out on shelves with its bright colours. The cake was extremely popular at retail and with consumers. With an initial sell-in of 50,000, sell-through was so strong they had to rush through a new shipment to meet demand. Shopkins is the no.2 girls brand in this category, and is worth over £1m.
GSRetailDespicable Me Minion Milk / Minion Bread
- Milk Product (one kind, four flavors): 4 Flavors (corn, chocolate, coffee, banana) – the first corn milk in Korea:
Minion Shaped container – New creation, Minion ratio, Polyethyleneterephthalate: R&D on the yellow color for the container
- More than 10 million sales
- Sales is the top of the milk products.
- Christmas Marketing: The change of packing works well in the Christmas Season, it gives people fun and joy while increasing more than 200% of sales.
Jack Link’s Beef JerkyFamily Guy Beef Jerky
Jack Link’s Beef Jerky Australia developed an outrageously offensive and unique licensing and marketing campaign. In the campaign all the Family Guy characters are front and center as beef jerky ambassadors, encouraging consumers to purchase beef jerky and “Be like Peter, be a meat eater”. The four phase year-long program includes extensive digital and social media as well as co-branded packs at retail. In its launch month (December 2016) Jack Link’s Beef Jerky Australia saw a 14% increase in sales at retail (Coles and Woolworths) compared to prior year, while a four week competition attracted in excess of 9,000 entries.
Mauna Loa Macadamia NutsMoana Macadamia Nuts
Mauna Loa Macadamia Nuts made their licensing debut with Moana, a Walt Disney Animation Studios big-screen adventure. The Moana-branded Macadamia Nuts helped amplify awareness of the film while bringing freshness and pop-culture relevance to the Mauna Loa brand. The partnership grew authenticity in food licensing for kids while expanding premium offerings tied to the Walt Disney Company healthy living commitment.
Pepperidge FarmGoldfish Crackers featuring Disney | Pixar Finding Dory
The Pepperidge Farm Goldfish Crackers was identified as a perfect, symbiotic partner in food licensing for the release of Disney•Pixar’s Finding Dory. The partnership immediately drove impulse purchasing for the cracker category by delighting consumers when they saw the adventurous world of Finding Dory meet the trusted Goldfish cracker brand.
The J.M. Smucker CompanyPillsbury™ Girl Scout Cookie™ Inspired Baking Mixes
J.M Smucker Company’s Pillsbury™ Girl Scouts® Thin Mints® and Caramel & Coconut blondie, brownie, and cupcake mixes introduced Girl Scout Cookie fans to a new way to enjoy flavors inspired by two of their favorite Girl Scout Cookies. The product could be found in over 20,000 doors, and a robust PR and marketing campaign, much of which was supported by major retailers such as Walmart, Kroger, and Target, resulted in over 300 million impressions.