Licensed Products: Digital – Apps, Software, Video
Ink & SaltASL (American Sign Language) with Care Bears App
ASL with Care Bears is an app designed for kids to learn American Sign Language and is also the first licensed app utilizing popular characters and their names and catch phrases to teach sign language. The app includes over 400+ signs and phrases, easy to use features and accessible read-a-long translation.
JollywisePJ Masks Moonlight Heroes App
To build fan engagement for eOne’s new preschool superhero property PJ Masks, the brand’s first app entitled Moonlight Heroes was released globally on iOS and Android in June. Developed in collaboration with Jollywise, the app targeted budding young superheroes aged 2-6 years old with a game to strengthen kids’ attachment to the three main characters and their superpowers. It was a huge success and by year’s end had notched up over 5 million downloads globally since its launch in June.
NextGamesAMC’s The Walking Dead: No Man’s Land Mobile Game
In 2016, THE WALKING DEAD: No Man’s Land, the official mobile game based on AMC’s hit television series, launched an integrated campaign around the premiere of the seventh season of the blockbuster show. In a first-of-its-kind real-time partnership throughout the television season, fans of the show were able to unlock exclusive weekly content inside the game, including new playable characters as they appear on the show. Since the game’s release, over 15 million players have unlocked over 80 million characters, played over 1.5 billion missions, and killed over 18.5 billion virtual walkers. Now that’s scary!
SegaTotal War Warhammer PC Games
This stunning amalgamation of two internationally recognised gaming IPs has been the most successful release in the 34 and17 year history of the Warhammer and Total War franchises respectively. Proving to be a hit with reviewers, with a Metacritic Rating of 86%, it has gone on to show similar commercial success with sales of 500,000+ units in the first 3 days and revenue at retail of over $54m in just 7 months. As one reviewer put it – ‘Warhammer and Total War is a match made in heaven’
UbisoftTrolls: Crazy Party Forest! Mobile Game
DreamWorks Animation’s Trolls has audiences across the globe unanimously embracing the Trolls’ colorful and musical world, and to provide fans with more of what they love, Universal Brand Development partnered with award-winning video game developer Ubisoft to create the mobile game, Trolls: Crazy Party Forest! The game, which continues the film’s colorful adventures, allows players to build customized Troll villages collect Trolls from the film and beyond, and throw fantastic themed parties. An instant hit at launch, the colorful family game received 2.5M downloads within the first three weeks and debuted as the #1 Family Game in over 80 countries.
Whalerock IndustriesNFLPA Player Emoji Collection
In 2016, the NFLPA developed their own asset bank of 80+ NFL player emojis and signed two emoji developers to licensing deals, Whalerock Industries and SportsManias. The NFLPA player emojis have been leveraged by current hardlines and digital licensees to create new product lines and enhance marketing opportunities. Whalerock Industries, developers of the Kim Kardashian West emoji keyboard, has created player emojis for almost 200 players for its emoji keyboard Any Given Emoji. SportsManias’ animated player emojis commemorate real-time moments and release them nearly instantaneously. To date they have been shared over 2.5M times this season.