2017 CLS Curriculum
CLS is an in-depth study of the business of licensing – and the industry’s only training ground to become a Qualified Licensing Practitioner (QLP). This six-month program is designed for professionals seeking a 360 degree view of licensing, with instruction from industry leaders with expertise in various facets of the business, including branding, marketing, contract law, retail, and more.
The program will begin in May during Licensing University™, the seminar program held in conjunction with Licensing Expo in Las Vegas. Coursework is completed by December. Those students who successfully complete the CLS program and pass the final exam will receive their QLP credential.
CLS schedule is subject to change – all times for Part II online sessions are 12:00pm Eastern unless otherwise noted.
PART I – LICENSING EXPO SESSIONS
Monday, May 22, 2017
9:00 – 11:15 am
The Basics of Licensing
11:30 am – 1:15 pm
The Basics of International Licensing
2:00 – 3:45 pm
The Basics of Licensing Law
Tuesday, May 23, 2017
Licensing Expo Opening Keynote
9:30 – 10:45 am
Creating a Brand Identity for Licensing
11:15 am – 12:30 pm
Working with Agents and Consultants
Wednesday, May 24, 2017
12:30 – 1:45 pm
Eight Key Steps in Extending a Brand
2:15 – 3:30 pm
The Changing Landscape of Digital Entertainment
4:00 – 5:15 pm
Navigating the Online Retail Environment
Thursday, May 25, 2017
9:00 – 10:15 am
Everything You Need to Know about Royalty Rates
10:45 am – 12:00 pm
Planning & Executing Your Social Media Strategy
PART II – ONLINE WEBINARS
HOW TO SELL A LICENSE: Overview – Danny Simon, The Licensing Group
Tuesday, September 5, 2017
HOW TO SELL A LICENSE II
Tuesday, September 12, 2017
Proven techniques used to successfully pitch and sell a license. Over the course of two information-packed sessions, attendees will learn procedures and insights into maximizing profitability.
ACCOUNTING, AUDITING AND COMPLIANCE ISSUES
Tuesday, September 26, 2017
Mike Quackenbush and Charles Schnaid, Miller Kaplan
Careful accounting and auditing are important business tools for both licensors and licensees. Best practices for accounting issues will be reviewed and tips provided for effective auditing of licensees.
ANATOMY OF A LICENSE AGREEMENT – Gregory Battersby, Battersby Law Group, LLC
Tuesday, October 10, 2017
A clause-by-clause discussion of a typical license agreement with negotiation points for both licensors and licensees.
BUILDING A COMPELLING BRAND GUIDE - Rob Striar, M Style Marketing
Tuesday, November 7, 2017
Learn how to build next level brand guides that not only present the do’s and don’ts of creative, but also include brand extension elements that help generate sales and raise brand awareness.
USING SOCIAL MEDIA TO BUILD YOUR BRAND – Natalie Cupps, LACED
Tuesday, Nov. 14, 2017
Insight into the questions companies need to ask in developing a social media strategy for their products and properties, as well as global considerations when introducing or re-launching a brand to the masses through social media, and more.
THE ROLE OF RETAILERS IN THE LICENSING EQUATION – Carole Postal, CopCorp Licensing/Knockout Licensing
Tuesday, November 21, 2017
Understand why retailers are vital to your licensing plan, and learn methods to capture their attention at retail.
WHAT HAPPENS WHEN THINGS DON’T GO ACCORDING TO PLAN
Tuesday, December 12, 2017
Danny Simon, The Licensing Group
HOW TO IDENTIFY NEW LICENSES & MAKE THEM WORK FOR YOUR PRODUCTS - Will Thompson, Changes
Wednesday, December 13, 2017
How a leading apparel & accessory company looks for licenses and the matches them successfully to the right products.
ADVANCED LICENSING STRATEGIES – Stu Seltzer, Seltzer Licensing Group
Thursday, January 4, 2017
Learn different strategies utilized by licensors, licensees and retailers to grow their businesses, the new retail landscape and new methods to maximize your licensing programs.
OPEN FORUM Q&A WEBINAR – Danny Simon, The Licensing Group & Greg Battersby, Battersby Law Group, LLC
Tuesday, January 16, 2018
An opportunity for students to address any lingering questions prior to starting the final research paper and certification exam. This open forum allows students to ask questions regarding both specific session topics, as well as general questions about the licensing industry.