The Licensee: Max Arguile

The Licensee – Max Arguile Licensing Manager at GB Eye (a global poster publishing company)

max-arguileWhy do you buy licenses?
As a consumer products company with a specific focus on posters, GB Eye needs to service its swelling retail base with the very best that 2012 has to offer – licenses make that happen.

How does licensing help your business?
Licenses enable GB Eye to achieve full market penetration since customers need legitimate products – IP owners tend to lawyer up when their rights are infringed, and rightly so.

Take Nickelodeon properties. Spongebob Squarepants, South Park, Big Time Rush and Victorious right now are some of GB Eye’s best performers – unlicensed product for these sold on a UK high street would entail swift and robust legal action for the vendor and the licensee: who needs that?

Also performing properties are Ben 10, Mario, Call of Duty, Angry Birds, Disney, Hello Kitty, Harry Potter, The Simpsons, Spiderman and Star Wars.

And what about the Licensing Agent?