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Oliver Herzfeld

How To Establish A World-Class Corporate Brand Licensing Program

This article originally appeared in Forbes.   Licensing programs are an important commercial tool for corporate brand owners, enabling them to derive significant rewards from granting third parties the right to use their trademarks. In addition to generating new revenue streams, licensors benefit from: strengthened relationships, reinforced brand values and additional touch-points with existing customers; extended brand awareness, reach and

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Utku Tansel

Asia Pacific Offers Good Opportunities in Apparel, Personal Accessories and Toys Licensing

Utku Tansel, Strategy Analyst – Licensing As I explore in Euromonitor International’s “Key Character Licensing Trends Shaping Apparel, Personal Accessories and Toys in Asia Pacific” Global Briefing, Asia Pacific is a promising region where growing populations, rising disposable incomes, expanding middle classes and rapid urbanisation are all driving growth in licensed products sales. Apparel, accessories and toys are the top

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Oliver Herzfeld

Louis Vuitton v. My Other Bag: No License Required

This article originally appeared in Forbes. Using another’s trademark on your goods and services usually requires a license. However, there are exceptions to that general rule. For example, under certain circumstances, you are not required to obtain a license in connection with trademark uses for purposes of parody. The recent decision in case of Louis Vuitton v. My Other Bag

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Utku Tansel

Licensing Industry Is Ready for the Next “Frozen”

Utku Tansel, Strategy Analyst – Licensing – The astonishing success of “Frozen” clearly proved that the licensing landscape is still far from saturated and there is still scope for the development of successful new properties as well as existing evergreen franchises as I also explore in Euromonitor International’s “Licensing: A Billion Dollar Character Franchises” global briefing. There have been many

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What Does the New “Unfair Contract Terms” Legislation for Small Business Mean for Australia?

From 12 November 2016, a new law will protect small business in Australia from unfair contractual terms.  The law covers ‘standard form contracts’ that are prepared by one party and presented on a ‘take it or leave it’ basis, where: At least one of the parties is a small business (employing less than 20 people); The upfront price payable under

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LIMA India Networking Success

LIMA held its first festive networking event in India on Thursday, December 8 at Opa! Bar & Café in Mumbai. Over 25 delegates comprised of both LIMA members and non-members were in attendance. This event was one with purpose, with professionals from the licensing industry networking with different types of businesses – thus enabling business leaders and entrepreneurs the opportunity

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Utku Tansel

Licensing Cross-industry Potential Presents Untapped Opportunities

Euromonitor International estimates that while the combined value of industries that offer potential for licensing amounts to almost US$7 trillion globally, arguably the most licensable categories within these industries generate as much as US$3.5 trillion in combined overall global retail sales. The following categories could debatably be among the most important for licensing across the fast-moving consumer goods (FMCG) industries:

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Steve Sparacino

How SnapChat is Beneficial for Branding, Marketing, and Licensing

According to Convince & Convert, SnapChat in the past 12 months, has grown its awareness rate from 60% to 72% amongst Americans 12 and older. This is just one benign statistic of how powerful SnapChat can be to your marketing, and branding efforts. In comparison to other Social Media platforms, such as Instagram, Facebook, Twitter, Linkedin, and Pinterest, it has

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Kelvyn Gardner

My View: Inagural Nordic Licensing Conference in Helsinki

I’m just back from representing LIMA at the inaugural Nordic Brand Licensing Market. Held in Helsinki, Finland, the event was organised by AGMA, the Finnish Association for Agents and Managers in the Creative Industries. For some years now AGMA has been at the forefront of promoting licensing in their home market, organising a pavilion at Brand Licensing Europe for instance.

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Why The 1990s Are Back In A Big Way This Holiday Season

This post originally appeared on Forbes.com Children of the 90s may get a sense of déjà vu at toy and apparel stores this holiday season, as the cartoon and pop culture icons that defined their formative years are back with a vengeance. We’ve already seen the beginnings of the trend, from the revival of the Harry Potter franchise at the

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