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Oliver Herzfeld

Tackling Unlicensed Uses Of Players’ Personas In Video Games

This article originally appeared in Forbes. Written by Oliver Herzfeld, Marc Melzer and Jared Mermelstein With the academic year and new NCAA football season well

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Jessica Blue

Working with US Government to Grow the Licensing Industry

Getting the call from the International Buyer Program (IBP) administrators in Washington DC to tell me that we had been accepted into the IBP Select

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Utku Tansel

Thomas the Tank Engine’s New Pals Settle as Migration Becomes a Hot Topic in Licensing

In 2016, the new film release of the well-known Thomas and Friends franchise witnessed the introduction of 14 new engines from diverse ethnic backgrounds for

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Christina Jordan

The Millennial Mom

Depending on whose definition of “Millennial” you follow, I can squeak by as being a member of Gen Y. And there’s no question I am

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Patrice Paglia

The Case for a Flattened Curve

The licensing industry loves sizzle. And who can blame us? Being at the center of a big blockbuster or part of the frenzy of a

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Oliver Herzfeld

The Kardashians v. Haven Beauty: When Licensees Fail To Pay Royalties

This post originally appeared on Forbes.com From time to time, licensors have disputes with their licensees. That scenario is not unusual. The question is, in

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LIMA Marketing

#throwbackthursday – Remember This?

The licensing world is still smitten with all things 90s – and what’s not to love about the era that brought us everything from Friends

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Christina Jordan

Color is the New Black

 Over the last year or so, I’ve continually heard how adult coloring books are supposed to be a wonderful remedy for stress. Much like knitting,

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Utku Tansel

Brick-and-Mortars Stand to Benefit from Pokémon Go Licensing if They Act Fast

Despite only being initially launched in the US, Australia, New Zealand and the UK, Pokémon Go has quickly become one of the top mobile games

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Robert Ambrose

More Reality than Virtual: How VR is Disrupting Licensing, Rights and Royalties

The massive and immediate success of Pokémon Go caught many industry observers on the hop. The smartphone app proved that the right augmented reality (AR)

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