Kidz Global Study

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Commissioned by LIMA, the Kidz Global Study is a series of consumer surveys produced by BrandTrends.  With each report, BrandTrends will measure the relative awareness, popularity and merchandise appeal of the top-30 most important brands to children. Every report will identify the most recognizable kid licenses in the country for both boys and girls, by category and in four different age groups from infants to tweens/young teens. Informative “key facts” will be presented throughout the reports to provide further insight into survey results. 

Of the 31 countries reviewed annually, surveys covering the U.S., Australia, Canada, France, Germany, Italy, Japan, Spain, and UK will be updated and released quarterly, beginning at this year’s Licensing Expo. Two reports per year will be compiled for the following countries: Argentina, Belgium, Brazil, China, Czech Republic, Denmark, Hungary, India, Indonesia, Malaysia, Mexico, Netherlands, Philippines, Poland, Russia, Saudi Arabia, South Africa, South Korea, Sweden, Taiwan, Thailand, and Turkey.

The Kidz Global Study is one of the many exclusive benefits of LIMA membership – click here for more information on joining today!


LIMA Members: Access Surveys Here