Basics of Licensing Book
Co-authored by industry pioneers Gregory Battersby and Danny Simon, with a combined 60-plus years of licensing experience, the Basics of Licensing book series explores all aspects of establishing and running a licensing program from the perspectives of different types of licensing professionals. The series begins with the original Basics of Licensing, is followed by the sequel Basics of Licensing: Licensee Edition and continues with Basics of Licensing: International Edition (released June 2014). Each book has been developed in cooperation and with full endorsement from LIMA.
Visit the Basics of Licensing website to order copies today for your own personal library or for your staff members and stay up-to-date on all the crucial trends and best practices developing in this fast-paced and exciting profession!