Vespa Rides into the Fashion & Lifestyle Space
ICONIC VESPA FOOTWEAR COLLECTION JUST LAUNCHED – Contemporary and stylish, just like Vespa, the new range of footwear developed by licensee BREX has launched.
LONDON, UK (September, 2017) – Industry leading brand licensing agency, Global Icons, brokered the deal between BREX and Vespa, as Piaggio’s exclusive global licensing agent. The launch of the Fall/Winter 2017 collection will commence with influential retailers in London, Paris, Milan, Barcelona and Prague, before extending globally.
BREX’s exclusive collection of Vespa footwear has already received much interest and acclaim at this year’s top fashion destination – Pitti Uomo – where they unveiled the range for the first time.
Vespa is the historical scooter brand which has become a Modern Myth, a Fashion Statement, a Personal Expression. Through its licensing programme, Vespa aims to deliver products that reflect the superior technology, innovation and iconicity of the brand, whilst taking into consideration the unique and powerful brand heritage, which is precisely what BREX has created. The range is colourful yet stylish, contemporary yet oozing Italian heritage.
David Williams, General Manager at Global Icons Europe Ltd. stated, “Global Icons are proud to be working with Vespa on this journey to build a successful Lifestyle Programme, with quality, iconic products, and Brex’s participation is a big step towards that goal. We are very pleased to be working with Brex, an industry leader, to help create a range of quality and iconic products, depicting Vespa’s brand heritage and Italian essence. The collection looks great and encapsulates Vespa’s values of elegance, culture, iconicity, boldness and stylish creativity, in the perfect way”
Davide Zanolini, Executive Vice President WW Marketing & Communication at Piaggio, stated: “Vespa is a worldwide icon, which deserves a careful treatment in product development and partners’ selection. We believe that Vespa Footwear range developed by BREX truly interprets the core values of brand: spontaneity, happiness and style. Vespa’s iconic round flank is a smart quote on the shoes sides, while the colors and the shapes are inspired by the contemporary range of scooter, making it a timeless but contemporary, classy but vibrant, expressive and distinctive range of shoes.”
Born in 1946, Vespa (which means “wasp” in Italian) was Piaggio’s answer to the need of a low cost ‘two wheel car’ product for the masses.
In 1960, after only 14 years of life, Vespa sales reached 2 million vehicles and, in 1988, reached 10 million vehicles.
In 2016 Vespa celebrates its 70th birthday with nearly 19 million vehicles sold worldwide.
Throughout the decades, Vespa has become an interpreter and an expression of the society in which it lives and a symbol of Innovation, Performance and Italian Creativity.
Vespa is an iconic, functional and beautiful MADE IN ITALY product, appreciated all over the world and that year by year wrote the history of global mobility; the brand’s timeless style and technical format make its products something unique and inimitable, combining rational, functional and emotional elements in its scooters and being recognised all over the world as the classy and irreverent side of light mobility. http://www.vespa.com