The Brand Liaison To Craft Licensing Program for YouTube Superstar LaurDIY
Leading DIY Social Influencer Lauren Riihimaki Selects
The Brand Liaison as Licensing Agent for LaurDIY Brand
New York, NY, September 13, 2016: Lauren Riihimaki better known as LaurDIY, has selected licensing agency The Brand Liaison to represent the YouTube superstar for licensing and brand extensions. Licensed products will include a range of DIY and crafting projects, everything from fashion, to accessories, jewelry, school supplies, organization and decor.
LaurDIY is a leading fashion, lifestyle and DIY vlogger with over 5 million followers across all social media platforms. Her specialty is DIY – everything from fashion and accessories, to beauty and home decor. She vlogs about clothes, school, relationships, her morning routine, workouts, healthy snacks, organization, and home décor.
“Lauren’s numbers are incredible and her fans are very devoted! Over 5 Million followers and close to 250 million views! Some of her videos reach 2-3 Million views in a matter of days.” Explained Steven Heller, President of The Brand Liaison. “And its all about DIY, empowering her fans to create their own fashion, accessories, school supplies and décor items based on her DIY projects. She is inspirational. And that’s why her licensing will be so successful.”
“I’m so excited to build my licensing program!” Explained Lauren Riihimaki. “Working with Brand Liaison has been great. They understand my needs as a brand, personality and as an individual who has been striving towards this next step. I can’t wait to create something that will continue to inspire creativity with my viewers on a daily basis. It’ll be bringing to life a dream that I’ve been pursuing my entire career!”
To learn more about licensing for LaurDIY, contact The Brand Liaison at 855-843-5424 or email Steven Heller: Steven@thebrandliaison.com.
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Lauren Riihimaki, aka LaurDIY, is a world-renowned socialinfluencer and YouTube sensation with over 5 million followers across all social media platforms. A fashion, lifestyle and fitness vlogger, Lauren’s specialty is DIY—everything from fashion and accessories to health, beauty and home decor. She vlogs about clothes, school, relationships, her morning routine, workouts, healthy snacks, organization, home décor and much more… and provides crafting ideas for each.
With over 4 million YouTube subscribers and 230 million views, Lauren has over 300 YouTube video posts averaging over 1.5 million views each.
About The Brand Liaison:
The Brand Liaison is a boutique licensing agency focused on creating new revenue streams for our clients through licensing, strategic partnerships and other brand extension programs. For licensors, our goal is to commercialize opportunities that will extend our clients’ brands into cohesive product categories to maximize their licensing potential. For manufacturers, we assist in acquiring brands and developing strong licensing programs in order to create long term retail success. In each case, we work closely with our clients to ensure that our brand extension activities compliment the strategic goals and objectives of each client and brand that we represent. http://thebrandliaison.com
FOR MORE INFORMATION CONTACT:
The Brand Liaison, LLC