LMCA Announces New Licensing Program with Roadsign Australia
New York (March 5th, 2018) LMCA is pleased to announce that Roadsign Australia has named the firm as its exclusive licensing agency for the Americas and Asia.
Alan Kravetz, president & COO of LMCA said, “We are very excited to commence our partnership with Roadsign Australia. Roadsign embodies Australia’s spirit of freedom, nature & adventure. The brand has a unique authenticity for outdoor travel and lifestyle that makes it such an exciting brand to represent.”
Kravetz added, “We envision Roadsign Australia in a broad range of travel and leisure apparel and accessory products and are thrilled to begin the program.”
Roadsign is an Australian outdoor and lifestyle brand, offering clothing and accessories for people who love travel. Founded in 1985, Roadsign was started by Roger Carthew, a student from Adelaide, whom after seeing its popularity with tourists began replicating the iconic Australian “road signs” as a souvenir of Australia. Since then Roadsign has expanded its product offerings into apparel and accessories that embody the spirit of Australia.
LMCA is the 31-year-old leader in strategic brand licensing, the only agency dedicated exclusively to brand extension licensing. The Firm has created licenses that deliver over $6.5 billion per year in licensed product retail sales, across the U.S. and more than 60 foreign countries. LMCA has offices in New York, Atlanta and Shanghai, China with affiliates in Europe, India, the Middle East and Central / South America.
Contact: Margie Smith, MSmith@LMCA.net, 212.265.7474