Iconic Billy Goat Tavern expands into the grocery aisles with frozen burgers

(Chicago, IL) April 20, 2017 – JRL Group, Inc. has signed the first licensing partner, Devanco Foods, for the world famous Billy Goat Tavern brand.  Devanco Foods has developed a line of frozen burgersincluding the “Curse Breaker” (a full 1/3 pound, pure beef patty), and the Billy Goat “Original”  (a 3.2 ounce pure beef patty perfect for stacking, just like they make them at the Billy Goat!). This new line of Billy Goat burgers is now available at Jewel-Osco grocery stores.
“We are delighted to bring an iconic restaurant brand and a leading manufacturer of quality food together,” said Andrew Lieb, JRL Group President.   He added, “Devanco Foods understands the heritage of the Billy Goat brand and is excited to launch the Billy Goat licensing program with another Chicago icon, Jewel-Osco stores.
The historic Billy Goat is known throughout the world – not just for its famous “CHEEZEBORGER,  CHEEZBORGER, CHEEZBORGER!™ and NO FRIES, CHEEPS!™ (thanks to the legendary Saturday Night Live skit featuring John Belushi, Bill Murray and Dan Aykroyd), but also for the origin of the curse of the Billy Goat on the Chicago Cubs, which was finally lifted in 2016.  Home of the Chicago Burger, The Billy Goat Tavern has been serving U.S. Presidents and other politicians, celebrities, journalists, and locals since its doors opened in the mid-1930’s.
Additionally, JRL Group is working to bring the Billy Goat brand experience to other food products, and other categories including beverages, housewares, publishing, gifts, apparel, and accessories.
“Billy Goat Tavern is known throughout the world and is a destination for so many Chicago diners and visitors, “ said Devanco Foods President and CEO, Peter Bartzis. Bob Geocaris, VP of Marketing and Sales at Devanco added, “The Curse Breaker and The Original Billy Goat burgers are delicious!  We love the products and are proud to bring this part of the Billy Goat experience to home cooks, who can now serve up CHEEZBORGER! CHEEZBORGER! CHEEZBORGER!™  in their own kitchens!”

About JRL Group

JRL Group, headquartered in Deerfield, Illinois, is a full-service licensing and marketing agency specializing in the development and extension of corporate brands, trademarks, and sports and entertainment properties. JRL Group represents a broad range of clients in automotive, retail, sports, publishing, and home fashion industries. The company’s website address is www.jrlgroup.com.

About Billy Goat Tavern

Home of the Original Chicago Burger, The World Famous Billy Goat Tavern has been serving up its “Cheezborgers!” to Chicagoans and visiting patrons since 1934.  A Chicago institution for 80 years, the Tavern has been spotlighted in numerous newspaper columns from the legendary writings of the late Mike Royko, highlighting its colorful history and the people who have frequented the Tavern over these many years.  From the famous Billy Goat Curse to the inspiration behind the SNL “Cheezborger!” skit, the Billy Goat Tavern has become a Chicago Landmark and a World Famous destination for people worldwide to visit.  Billy Goat has nine locations in the Chicagoland area and Washington, DC, and there are plans for expansion to other cities.  For more information visit, www.billygoattavern.com   https://vimeo.com/37878407?ref=fb-share&1

About Devanco Foods

A family owned and operated business, Devanco Foods has been committed to producing the finest quality products for the foodservice and retail industries since 2004.  Devanco currently services customers across the nation and in overseas markets, and is expanding their production and storage facility in 2017 to meet growth and new product developments.   www.devancofoods.com