Chicago, IL, October 11, 2017 – JRL Group, Encyclopaedia Britannica’s exclusive licensing agency, announces the expansion of the Britannica Kids Book series at retail with the launch of the Britannica Kids Me Reader!
Encyclopaedia Britannica®, in partnership with its official licensed partner, Phoenix International Publications, is proud to add this product to the existing Britannica Kids line, which adds new dimensions to the already dazzling colors, images, and rich content of all Britannica has to offer.
The Britannica Kids Me Reader is an easy-to-read 8-book boxed set for children eighteen months and older and includes an Electronic Reader that allows children to listen and follow along with each book. The set contains Polar Playground; The Dry, Dry Desert; Extraordinary Oceans; Great Grasslands; Radiant Rainforest; Majestic Mountains; Coastal Creatures; and Silent Space. The set also includes a 6-month free subscription to Britannica Kids Online®.
Additional Britannica Kids Books include:

• Britannica Kids Listen & Learn Board Book
• Britannica Kids Book, Box, and Plush sets:

o   Super Sharks
o   Great Big Grizzlies

• Britannica Kids Look and Find®
• Britannica Kids Brain Games
• Britannica Kids Sound Treasury
• Britannica Kids My First Library
• Britannica Kids Quiz It Pen Box Set

These titles are available at Sam’s Club, Amazon, Barnes & Noble, Toys R Us, toysrus.com, Kohl’s, Costco U.S., Costco Canada, Indigo Books, Zulily, and other leading retailers.
Encyclopaedia Britannica, the most trusted authoritative source of information in the world, will celebrate its 250th anniversary in 2018. With nearly 250 years of creating dependable content, learning in a safe environment has never been so exciting. Britannica’s growing content and media-based library and expanding presence at retail is designed to inspire, inform, and educate even the youngest readers!
These products add to the existing Encyclopaedia Britannica and Britannica Kids–branded educational products sold at retail and online, including the Britannica Interactive Science Library, Britannica World Information Atlas, Britannica Kids Quiz It Pen, and the Britannica Kids Listen & Learn.
About Encyclopaedia Britannica
Encyclopaedia Britannica, Inc. is a leader in reference and education publishing whose products can be found on many media, from online to mobile phones to e-books. A pioneer in digital publishing since the early 1980s, the company publishes a variety of educational websites and software products serving both the consumer and institutional markets. Britannica’s editorial operation is overseen by some of the world’s most distinguished scholars. The company makes its headquarters in Chicago, with offices in London, Sydney, Tokyo, and Israel. The company’s website is www.britannica.com.
About Phoenix International Publications
Phoenix International Publications, Inc., headquartered in Chicago, Illinois, and the p i kids brand, have been leaders in children’s sound and novelty book publishing for more than thirty years. Together with their licensing partners, and their own collection of family favorite original authors and illustrators, the company has combined beloved characters with charming illustrations, activities, sounds, songs, and technological innovations to provide a unique, interactive reading experience for every child. For more information, visit them at company website www.pikidsmedia.com and on social media at @pikidsbooks.
About JRL Group  
JRL Group, headquartered in Deerfield, Illinois, is a full-service licensing and marketing agency specializing in the development and extension of corporate brands, trademarks, and sports and entertainment properties. JRL Group represents a broad range of clients in automotive, retail, sports, publishing, food, and home fashion industries. The company’s website address is www.jrlgroup.com.
To request a sample to review or if you require additional information, high res images or wish to request an interview, please email or call me directly:
Media Contact:
Allison Bletnitsky
JRL Group, Inc.
847-291-7080 x203
allisonb@jrlgroup.com