Initial Collections to Include Multi-Vitamins, Vitamin C, Probiotic and Prenatal Vitamin Products

New York NY, March 27, 2018:  American Greetings Entertainment (AGE), owners of Care Bears™, in partnership with Integrity Vitamins & Supplements, LLC are proud to announce the launch of Care Bears Gummy Vitamins for children and adults. The initial Care Bears vitamin line will include multi-vitamin, vitamin C, probiotic and prenatal products and will be available online and at major retailers including mass merchants, grocery and drug channels beginning summer 2018.
Integrity Vitamins is a leading producer of superior health and wellness products, using the highest standards and non-GMO ingredients. Integrity Vitamins gummy vitamins are all natural, plant based products made without gelatin, dairy or gluten and are allergen-free, vegan and certified kosher and halal and taste great.
“Combining the iconic and popular Care Bears characters with our quality, all natural gummy vitamin products is an obvious fit,” stated Jonathan Greenwald, President and Chief Executive Officer of Integrity Vitamins. “As soon as we saw this opportunity, we knew we had a winner.  Care Bears brand recognition for quality and wholesomeness aligns perfectly with the values we live by at Integrity.”
“Integrity Vitamins is one of the world’s leading manufacturers of gummy vitamins and we are thrilled to be part of their line-up that promotes health and wellness in children and adults,” says Nora Wong, VP Domestic Licensing. “Care Bears is a trusted mom brand that embodies kindness, sharing and caring,” said Wong.
The Care Bears Gummy Vitamins license was brokered through Seltzer Licensing representing American Greetings Entertainment and The Brand Liaison representing Integrity Vitamins.
For more information see: www.integrityvitamings.com/carebears