‘THE PANAROMA OF BRAND LICENSING’

India Licensing Masterclass is an interactive two-day course by License India to offer practical and in-depth analysis of brand licensing as a business strategy along with educating the attendees with all the tools of brand licensing and merchandising in India.
This two day certification course focuses on the key aspects of brand licensing in accordance with Indian retail market which is highly fragmented. The Masterclass will explain you the strategies to make the most of the available licensing IPs.
This two day Masterclass will be delivered by the most influential stalwarts of licensing industry.

Why Masterclass?

Though naive for Indian retail sector, brand licensing has proved to be an effective strategy to scale up retail. Companies such as US Polo Association, Philips, Ferrari, Green Gold Animation, Warner Brothers and Disney owe a significant portion of their revenue to their licensing verticals. However, the market in India is a tad bit different from that globally and comes with its unique set of challenges and opportunities. Brand Licensing Masterclass explicates people how to license their ideas and successfully bring them to the market. It will introduce you to the win-win strategy to adapt the model.

Masterclass Agenda

Day 1
10:00 – 11:00
The Basic of Licensing
This session would talk about a quick synopsis of brand licensing as a retail strategy from per say of Indian retail ecosystem and changing trends while briefing about future of Indian retail with brand licensing.
11:00 – 11:45
The Know-How of International Licensing
While India has realized the potential of brand licensing merely a decade and half ago, global
fraternity has been using this strategy for many years to expand their portfolio. This session
would focus on the best practices of brand licensing and merchandising at global landscape.
11:45 – 12:00 Tea Break
12:00 – 1:00
Creating a Brand Identity for Licensing
In the process of licensing, brands are of paramount importance, which is then converted into
IPs by way of licensing. This session would brief about the process of creating and nurturing a
brand so as to convert it into an intellectual property in later satges.
1:00- 1:30
Working with Agents and Consultants
Licensing agents and consultants can play a integral role in the devising an effective licensing
program, for they act as a bridge between the licensee and licensor. This session would divulge
details about why should one appoint licensing agents. Also the session would talk about how
agents can simplify the process of brand licensing.
1:30 – 2:30 Lunch
2:30 – 3:30
Managing an Overnight Sensation
This session intends to provide an overview of how to manage an overnight sensation. We will
touch upon how to successfully manage licensees, discuss creative and product development
strategies as well as the challenges that arise from managing such an in-demand property.
3:30 – 4:30
Finding the Right Fit Between Property and Category
This session will primarily be aimed at finding the fitment between available IP and the
categories for expansion as not all categories go well with all properties.
4:30 – 4:45 Tea Break
4:45 – 5:30
Building a licensing program on a budget
Building a licensing program is indeed a tedious process.
Building a licensing program is fundamental for strategic expansion in consumer product space.
One needs it to develop their strategy as well as pitch prospective licensing partners and
retailers. This session will cover tools and techniques to build an efficient licensing program.
Day 2
11:00 – 12:00
Is your brand ready for licensing?
If a brand is like a person, then licensing your brand is like offering someone else the
opportunity to impersonate you, acting on your behalf in the hope that the people they meet
will believe it’s you. One ought to be crystal clear about what the brand represents, how
consumers view it and the brand equity before hopping on the licensing bandwagon.
12:00 – 12:15 Tea Break
12:15 – 1:00
The dos and don’ts of licensing
This session would cover the tips that everyone in the licensing business need to keep in mind
as they approach a potential deal and, more importantly, a relationship.
1:00- 1:30
Common licensing accounting issues
The licensing of IPs is a multimillion-dollar business spanning across countries. Before engage in
a license agreement, it is a good idea to review the accounting issues of such agreement. This
sesiion would delve into details of the accounting issues in L&M business.
1:30 – 2:30Lunch
2:30 – 3:30
Everything about royalty and minimum guarantee
This session would emphasis on royalty and minimum guarantee that are two key fundamentals
in licensing, something around which licensing contracts are based.
3:30 – 4:30
Licensing laws
This session would focus upon Intellectual Property Rights and their importance, structuring of
IP skills in legal departments, challenging clauses for agreement sign offs in India and handling
infringement in India.
4:30 – 4:45 Tea Break
4:45 – 5:30
Building a style guide
Color, icons, imagery and more abstract elements like tone, and values all play a role in
nurturing people’s perception of a brand over time. But for a brand to be truly cohesive, it
needs these individual elements to work together harmoniously, and that’s where a style guide
comes in.