DRYV Technologies Names Fermata Partners as Exclusive Licensing Agency for Performance Sports Apparel Partnerships
ATLANTA, GA (June 15, 2017) – DRYV®, the patented textile technology that integrates an absorbent outer layer into a moisture wicking garment, today announced that Fermata Partners, an Atlanta-based, specialized consumer products licensing agency, and wholly owned subsidiary of CAA Sports, will serve as its exclusive licensing representative for performance sports apparel.
The exclusive agreement gives Fermata the responsibility of growing DRYV’s licensing program through the establishment of partnerships with key manufacturers and performance sports brands looking to integrate DRYV Technology into their apparel collections.
“Since formally making DRYV available for license earlier this year, we’ve had a tremendous amount of interest from performance apparel brands looking for new ways to manage sweat and incorporate enhanced innovation into their lines,” said Michael Luscher, Founder & CEO of DRYV Technologies. “We are thrilled to have an industry leader in Fermata Partners representing DRYV to not only cultivate new partnerships, but help establish the DRYV brand in the marketplace.”
DRYV currently has four non-exclusive licensees incorporating its patented technology into performance apparel lines designed for basketball, e-sports, and functional fitness. With a focus on activities that demand dry hands, DRYV is already in discussions with licensees manufacturing performance apparel for golf, outdoor, tennis, yoga, and a host of other activities.
“We are continually approached with new ideas that have potential use in the sports apparel marketplace – and DRYV is the first idea that our team believed had long-term viability,” said Scott Bouyack, Co-Founder of Fermata. The combination of a well-established patent, coupled with a functionally superior technology, creates a strong licensing platform for apparel suppliers seeking a unique value proposition with consumers in the competitive sportswear market.”
Within its core licensing practice, Fermata maintains regular contact with virtually every major brand in the sports retail marketplace. These relationships, combined with the reach and resources of Creative Artists Agency (CAA), made Fermata the ideal partner to help introduce DRYV to the performance sports apparel industry.
About DRYV Technologies
DRYV Technologies, LLC (www.dryvtechnology.com) launched in 2017, owns and licenses patented textile technology that integrates an absorbent outer layer into a moisture wicking garment – like a towel built directly into your gear. Developed for any activity where sweat inhibits performance, DRYV® is available for license by apparel partners in the performance sports, culinary, medical, military and law enforcement industries.
About Fermata Partners
Based in Atlanta, Fermata Partners is a specialized consumer products licensing agency focused on iconic sport and lifestyle brands. Representing more than $2 billion in annual retail sales, the firm has assembled a diverse team with deep experience in the collegiate licensing industry as well as licensing for other sports and lifestyle brands. Fermata Partners was acquired by CAA Sports, a division of leading entertainment and sports agency Creative Artists Agency (CAA) in April 2015.
DRYV Contact: Fermata Contact:
Mikko Simon Beth McClinton
DRYV Technologies Creative Artists Agency
Phone: 678.995.DRYV (3798) Phone: 424.288.2247