Call The Midwife Chooses Metrostar

Posted September 13, 2017

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CTM Series 4 FINALAward-winning BBC drama, Call The Midwife, is to make its Brand Licensing Europe (BLE) debut as part of the Metrostar portfolio.

The popular show, which attracts over ten million viewers per episode on BBC One and has run for six years, was the most watched TV programme on Christmas Day 2016. As a result of this outstanding performance, it has been re-commissioned by the BBC for three further series.

Previous Call The Midwife brand extensions, which have been managed directly by producers, Neal Street Productions, include a gift beauty range for Marks & Spencer and books based upon the series. Neal Street and Metrostar are seeking partners in a broad range of categories from gifts and stationery to partworks, homewares, calendars and cards.

Pippa Harris, Head of Film and TV at Neal Street Productions said :

“We’re delighted to be working with Metrostar. It is rare for a TV series to be commissioned for the next three years and we’re so pleased that Call The Midwife licensing partners will be able to benefit from that. I’m very much looking forward to seeing their ideas.”

Metrostar, which previously handled the licensing for Downton Abbey and The Great British Bake Off, is excited to be working with another major television property.

Claire Potter, Metrostar’s MD added :

“In addition to excellent viewing figures, Call The Midwife’s social media following in the UK, the US and Australia is very strong, especially amongst women. We know from our work with ‘Downton’ and ‘Bake Off’ that when this consumer group is engaged, we can generate excellent sales and we’re very much looking forward to working with licensees and retailers to bring products to market.”

Metrostar’s stand at BLE is Q10.