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Bravado International and Apple Corpa Appointment Bentex Group, Inc. and ExtremeConcepts as Childrens Wear Apparel Partners image

Bravado International and Apple Corpa Appointment Bentex Group, Inc. and ExtremeConcepts as Childrens Wear Apparel Partners

New York, NY – September 08, 2014 – Bravado,  the North American Licensing Agent for Apple Corps Ltd., signs the Bentex Group, Inc.  and Extreme Concepts as their childrens wear apparel partner in the U.S. and Canada for The Beatles and Yellow Submarine.
Bentex and Extreme Concepts will create a range of apparel for newborn, infant/toddler and big boys and girls that will include t-shirts, sets, separates, dresses and fashion tops. Apparel will launch in Spring 2015 at specialty, department stores, mass, mid-tier and online retailers.
“The iconic images of The Beatles and Yellow Submarine are a great addition to our portfolio,” says Susan Peia, Vice President of Licensing, Bentex Group. “Parents and Grandparents alike will love a Beatles bodysuit for their newest family addition.”
 
About Apple Corps Ltd.
 Apple Corps Ltd. was founded by The Beatles in 1968 to look after the group’s own affairs. The London-based company has administered the catalogue of The Beatles releases of the 1960s that have sold to date more than 600 million records, tapes and CDs. Since the 1990s Apple has piloted new Beatles projects that have become benchmarks for pioneering accomplishment and which have included The Beatles Anthology projects, the 28 million-selling album The Beatles 1 and the The Beatles LOVE show and CD.
About Bentex Group, Inc.
Bentex Group Inc. is a consumer driven apparel company, engaging in the design, development and marketing of products worldwide. Bentex is a leading supplier to the major retailers, supplying licensed, branded and private label products. This is achieved through their category and consumer segment focused teams: Bentex, Extreme Concepts, Dreamwave and H.I.S. International, Pajama Drama and their new home division, Indecor.
About Extreme Concepts
Extreme Concepts is a full-service apparel company focused on boys/girls 2-20, juniors and men’s t-shirts and fashion tops.  Extreme Concepts’ principals have 50+ years of experience in the t-shirt business.  Trend right graphics enhanced with innovative screen printing techniques generate stand out quality merchandise.  Extreme Concepts specializes in eye catching pallets, shippers and in-store displays that are license and retailer specific.  T-shirt programs are routinely shipped within two weeks from order placement.
About Bravado
Bravado, the only global, 360 degree full service merchandise company, develops and markets high-quality licensed merchandise to a world-wide audience. The company works closely with new & established entertainment clients, creating innovative products carefully tailored to each artist or brand. Product is sold on live tours, via selected retail outlets and through web-based stores. Bravado also licenses rights to an extensive network of third party licensees around the world. The company maintains offices in London, Los Angeles, New York, Berlin, Paris, Tokyo and Sydney.

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