Winners Announced for 2018 LIMA Asian Licensing Awards!
The LIMA Asian Licensing Awards Ceremony & Cocktail Reception was held this evening on the opening night of Hong Kong International Licensing Show! Congratulations to the winners of this year’s Awards!
Asian Program of the Year
Super Wings – ALPHA GROUP CO., LTD
Corporate Brand or Lifestyle Program of the Year
Barbie – Mattel Inc.
Entertainment Program of the Year
Beauty and the Beast – The Walt Disney Company (China) Limited
Licensed Promotion of the Year
McDonald’s and The Rap of China Joint-Promotion – McDonald’s Corporation/Beijing IQIYI Science & Technology Co., Ltd
Licensee of the Year
Yili – Yili’s QQ Star – Disney•Pixar’s “Toy Story”
Location-Based or Experiential Initiative of the Year
Winnie the Pooh – Times Square Hong Kong/The Walt Disney Company (Hong Kong) Limited
Retailer of the Year
Tmall – Disney @ 11.11 with Tmall, Greater China