Highlighting last week’s Licensing Market in Munich was the LIMA Germany Awards, acknowledging the industry’s best for outstanding achievements in licensing and merchandising in Germany.
The winners for 2011 are:
Overall best License of the Year: Cars 2, Disney
Licensor of the Year: Super RTL
Licensee of the Year: Panini Verlag
Promotion of the Year: Star Wars Kampagne for Volkswagen Passat
Retailer of the Year: real,-Metro Gruppe
Brand/VIP Sport brand of the Year: Daniela Katzenberger
Best Licensed Product of the Year: (2 winners) Beyblade toyline, Hasbro and Star Wars Force Attax Sammelkarten collecting cards, Topps

LIMANET
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