What if you could spend an evening listening to executives from Sony, CPLG Cherokee, or Striker Entertainment – to name just a few – and gain unprecedented insight into the licensing industry?

After the success of last year, LIMA has once again joined with UCLA Extension to offer a course, Licensing Entertainment: Strategies for the Global Marketplace, designed for entertainment property owners, agents, lawyers, and producers.

Instructor, Ken Markman, and a select number of the industry’s top licensing professionals address myriad issues on how to license entertainment properties in today’s increasingly competitive marketplace. Topics include how retailers, licensees, licensors and consumers exerts influence, financial outcomes and creative control; how consultants maximize brand-centric franchise-driven strategies; the power and potential of an expanding international marketplace; and how media platforms, technology, and consumer habits are influencing purchase and behavior.

Sessions schedule:

January

Elie Dekel:  Brand views, value over time &  consumer insights

Ken Markman:  Overview

Greg Economos: Studio perspectives: Licensing, deal making and legal transactions

Henry Stupp:  Global Retailing

February

Tim Kilpin: Franchises, content, product, design and relationships

Dan Romanelli: The past meets the future

Marc Mostman & Russell Binder: New platforms, games, VR, content and their impact

March

Ted Larkins: The agent, a global / local POV

Howard Ballon: Research:  Social analytics & forecasting in real time

Andre Lake Mayer & Lori Plager:  Programming, kids, television and international business

Jim McCafferty: Crafting invention

LIMA members receive a $100 discount on the UCLA Extension Entertainment Studies course, Licensing Entertainment: Strategies for the Global Marketplace (Reg# 261238). To claim your LIMA discount, please email Hillary Benton at hbenton@licensing.org for the promo code. Registration is available online (https://www.uclaextension.edu/pages/Course.aspx?reg=261238), by phone (310.825.9971), or in person at the UCLA Extension Registration Office (10995 Le Conte Ave. Los Angeles, CA 90024). The full course listing, regular price (before discount), dates and location for the course are listed as follows:

Licensing Entertainment: Strategies for the Global Marketplace

X 478.05   Management 4 units

Offered in association with LIMA (International Licensing Industry Merchandisers’ Association), the leading trade organization for the $241.5 billion global licensing industry, this course is for entertainment property owners, agents, lawyers, and producers with a fundamental understanding and experience in the licensing industry seeking a deeper understanding of the business principles of licensing. Today, licensing properties is an integral strategy in the marketing and monetizing process for entertainment/content creators and popular culture curators. The goal of licensing is to fully leverage the engagement of the entertainment property as an experience across channels of distribution, locations, and media platforms.  How a property is licensed, sold and managed as a brand determines its financial success and longevity.  The instructor and a select number of the industry’s top licensing professionals address myriad issues on how to license entertainment properties in today’s increasingly competitive marketplace. Topics include how retailers, licensees, licensors and consumers exert influence, financial outcomes and creative control. Learn how consultants maximize brand-centric franchise-driven strategies; the power and potential of an expanding international marketplace; and how media platforms, technology, and consumer habits are influencing purchase and behavior. Required course reader available at Lu Valle Commons bookstore. Internet access required to retrieve course materials.
Reg# 261238
Through Dec 6: $635 / After: $695
UCLA: 1434A Physics & Astronomy Bldg.
Wed 7-10pm, Jan 6-Mar 23, 12 mtgs
Enrollment deadline: Jan 20

Register Online Now!